The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Power better workflows with Kokai’s latest features

As the Kokai platform experience continues to evolve, each new feature is added to further empower traders. With each update, you’ll find simplified workflows with reduced friction and more of the tools you need to help drive successful campaigns.

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The latest

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Case Studies Our platform

IKEA Canada reduces CPA by 17% with omnichannel optimization

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Resources Our platform

Strengthen brand performance with premium media

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to turn on troubleshooting insights to identify campaign blockers.

Resources Our platform

Identify campaign blockers from the Programmatic Table

Case Studies Connected TV

How Cetaphil’s AI-powered “Social CTV” creative drove a 33% lift in consideration for Gen Z audiences

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Insights Our platform

New research uncovers a framework for driving performance with programmatic

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Resources Our platform

How automotive marketers can streamline local advertising across tiers

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Resources Our platform

How to plan local campaigns at scale

Interface screenshot showing a campaign table with a cursor clicking the ‘Edit columns’ button in a Kokai update.

Resources Our platform

Save time with portfolio view tools and enhancements

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Resources Retail Media

Drive smarter targeting and measurable results with Walmart DSP

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.