The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

OpenAds: Enabling the most trusted, efficient ad auction

Advertisers and publishers agree: A fair, high-integrity, and transparent marketplace benefits everyone in the digital advertising supply chain. When both sides align on trust and efficiency, it opens the door to better outcomes, smarter decisions, and stronger partnerships across the ecosystem.

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The latest

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Insights Data and measurement

The Premium Payoff Report

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Resources Data and measurement

How to improve your MMMs with better inputs

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Resources Our platform

The trader’s guide to supply path optimization (SPO)

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Resources Omnichannel

Moderna seizes the omnichannel opportunity

Case Studies Omnichannel

Specsavers boosts bookings with AI-powered, full-funnel omnichannel strategy

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Case Studies Omnichannel

Bayer adds millions of listeners to its omnichannel audience with Spotify audio

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Resources Our platform

Deal Desk is now in Open Beta

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Resources Omnichannel

Work toward unlocking higher-performing omnichannel campaigns with Spotify

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Insights Omnichannel

Where fast-food decisions happen — and how to influence them

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Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play to the headline

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Get to know the Kokai platform update

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