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Your guide for measuring true media impact with incrementality
Discover how incrementally on The Trade Desk platform helps link real results to your advertising efforts beyond last click attribution.
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Our platform
How OpenPath drove 8.1% lower CPMs via supply path competition
Resources Our platform
Optimize frequency across devices with Identity Alliance
Resources Omnichannel
Drive awareness outcomes with omnichannel activation
Case Studies Connected TV
NetShort drives 400% growth with a full-funnel CTV user acquisition strategy
Insights Omnichannel
Most winter travelers haven’t booked yet. Here’s how advertisers can reach them.
Insights Omnichannel
The Takeaway: Pharma moments of influence
Resources Our platform
See how bulk edits affect scale before you commit
Resources Data and measurement
3 ways to turn pharmaceutical data into actionable insights
Resources Connected TV
Pause ads are here, signaling the next evolution of CTV
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Hear from ad pros on how to level up your marketing tactics
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Behind the Research: Brand Building in the AI Age
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Retail Media
Instant Intelligence: Nearly half of Halloween shoppers start planning before October
Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.
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