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Forecast, plan, and activate live sports with Live Events in Kokai
Watch Marjorie Panknin Babida of WPP Media break down how Live Events in Kokai offers a more accessible, audience-driven way to approach live sports.
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Our platform
Optimize frequency caps with Koa
Resources Connected TV
How advertisers and publishers are proving premium media’s performance value
Case Studies Our platform
Spotify achieves 4x higher conversion rates with AI-driven programmatic activation
Insights Artificial Intelligence
How travelers move from AI prompts to purchase decisions
Resources Our platform
How TIME and Bloomberg Media are getting quality news back on the media plan
Resources Retail Media
The marketer’s guide to retail data in Japan
Insights Our platform
How insurance brands stay top of mind when it matters most
Case Studies Omnichannel
Shokz powers 45% increase in sales with omnichannel activation
Insights Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
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Hear from ad pros on how to level up your marketing tactics
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
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