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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

International airports offer brands great opportunities to reach consumers through contextual and personalised messaging. Recognising this opportunity, McDonald’s Germany partnered with OMD Germany and The Trade Desk to turn real-time flight data into a new kind of contextual media strategy, connecting travellers with culturally relevant messaging the moment they land.

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CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Instant Intelligence March Madness Womens Sports - Data vis

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