Harness the full potential of our platform

Discover product news, case studies, and best practices to help you become a power user.

The future of media buying is here with Kokai

Get more out of programmatic with our most transformative platform update yet. Kokai gives marketers audience-based buying solutions, more premium inventory access, new measurement tools, and enhanced AI.

Browse by what we have to offer

Our platform

Smart and simplified media planning and buying relies on powerful technology and the right set of tools. Dive in to discover how the power of The Trade Desk’s demand-side platform can help you stay ahead.

Graphic of a computer with the Programmatic Table - Kokai, The Resource Desk

Step into the future of media buying

Connected TV

With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the CTV advertising curve. Discover CTV tips to better reach your increasingly digital audiences, wherever they’re watching.

A small tv screen shows three 3d house designs while a hand taps the second design.

4 ways MiQ defines Connected TV campaign success


The identity landscape is quickly evolving with the deprecation of cookies. Discover more about what these changes mean and ways you can evolve your identity strategy.

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5 steps to futureproofing your identity strategy in Europe


Retail media and retail data are helping to close the loop between digital advertising and actual sales. Discover how to harness the power of retailer first-party data to reach audiences across the entire customer journey.

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Ace this back-to-school season with Walmart Connect and The Trade Desk

Data and measurement

Successful omnichannel programmatic buying and holistic programmatic measurement relies on quality data. Browse our collection of resources to keep your campaigns performing strong.

A letter board reads "Taking advantage of custom solutions" while a hand builds a tower on the right hand side.

3 ways you can use APIs to level up your brand

Case studies

Explore programmatic case studies from brands across verticals like CPG (FMCG), travel, retail, auto, fashion, and more. Be inspired by the success stories of these innovative brands working with us.

UScellular + Harmelin Media Case Study

UScellular evolves Connected TV strategy with a precise omnichannel approach