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THE RESOURCE DESK
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Elevate your marketing with insights, inspiration, and platform deep dives from The Trade Desk.
3 reasons the demise of third-party cookies is a good thing for marketers
Ads for free content. It’s how the internet has worked for decades. And programmatic has helped make those ads more relevant for marketers. But with third-party cookies going away, that’s all about to change. Or is it? Today on The Resource Desk: How innovations in identity, like Unified ID 2.0, will make addressability more powerful than ever before.
3 reasons the demise of third-party cookies is a good thing for marketers
Ads for free content. It’s how the internet has worked for decades. And programmatic has helped make those ads more relevant for marketers. But with third-party cookies going away, that’s all about to change. Or is it? Today on The Resource Desk: How innovations in identity, like Unified ID 2.0, will make addressability more powerful than ever before.
Connected TV
With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the curve. Use our Connected TV articles to better reach your increasingly digital audiences, wherever they’re watching.
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Identity
The identity landscape is quickly evolving with the deprecation of cookies. Discover more about what these changes mean and ways you can future-proof your identity strategy.
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Data
Successful programmatic buying relies on quality data, helping advertisers reach the right person at the right time. Browse our collection of data resources to keep your campaigns performing strong.
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Retail
Retail brands and advertisers have even more ways to close the loop between their digital advertising and actual sales. Discover how to harness the power of retailer first-party data to reach audiences across the entire customer journey.
Supply Paths
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Introducing OpenPath™ — a simpler, more direct connection
Since we don’t own any advertising inventory, we can take an objective view and offer marketers the most transparent route to supply. Explore all the ways we help get the most direct buy-side access.
Introducing OpenPath™ — a simpler, more direct connection
Since we don’t own any advertising inventory, we can take an objective view and offer marketers the most transparent route to supply. Explore all the ways we help get the most direct buy-side access.
Discover customer success stories
Explore case studies and be inspired by some of the innovative brands working with us.
Discover what others are saying about us
Don’t just take our word for it: See how our platform and innovative leadership are being recognized across the industry.
