The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Omnichannel

Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels

The Trade Desk is helping advertisers who are eager to connect the dots between channels like CTV, DOOH, audio, and linear TV plan smarter, buy faster, and drive better outcomes. A connected, omnichannel strategy makes this possible.

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The latest

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Insights Omnichannel

The Pharma Marketing Report

Case Studies Retail

Cheez-It attracts U.K. snackers with an omnichannel strategy powered by retail data

Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

Illustration of a computer monitor with a stethoscope on the screen and an ID badge nearby, symbolizing digital healthcare and technology.

Insights Omnichannel

Webinar: How HCPs really engage with media

Resources Our platform

How to drive outcomes with SPO and Blue Lists

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Insights Retail

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Graphic of a green and blue plug with sparkles around it

Resources Our platform

Supercharge your creative strategy with generative AI solutions

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Resources Data and measurement

How McDonald’s Canada and OMD are maximizing results with first-party data

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Insights Retail

People shopping for credit cards move fast. Are your campaigns keeping pace?

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

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Get to know the Kokai platform update

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