The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Upgrade your inventory strategy with Blue Lists

Media curation is an important part of a marketer’s inventory buying strategy, but it’s often a manual process. Blue Lists make it easier and more efficient for media buyers to select the right inventory for their campaigns while still maintaining control, flexibility, and scale.

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Case Studies Our platform

Freestar sees 3x higher inventory fill-rate by integrating OpenPath

Sky Germany x The Trade Desk - Case Study Blue Graphic

Case Studies Our platform

Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x

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Resources Connected TV

How to capitalise on the cultural reach of live sports in Europe

Graphic of a phone with shopping carts and button toggles to represent an article about: There are 2 kinds of personal-care shoppers. Here’s how to reach them.

Insights Omnichannel

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

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Resources Our platform

New suggested report templates help you optimize campaigns faster

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Resources Data and measurement

Best practices for getting the most out of your marketing mix model

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Resources Identity

First-party data offers a competitive edge for European advertisers

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Insights Retail

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

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Insights Omnichannel

The Omnichannel Report: Australia

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INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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