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About us Relevant advertising powers the digital world. And we help power relevant advertising.

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Our platform The leading independent DSP built for data-driven marketers.

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Mobile
Native
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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 433-441 of 480 Results

Case Studies Data and measurement

Mondelēz Kraft taps OTT to win during Ramadan

Desk with computer and lamp beside ‘Measuring success with retail data’ text by The Trade Desk, illustrating retail data analytics.

Resources Retail Media

Retail data. Real business results.

Desk with computer and lamp beside ‘Secret weapons of retail data’ text by The Trade Desk, illustrating retail data marketing.

Resources Retail Media

Make retail data your new secret weapon

Resources Retail Media

How retail data is benefiting non-endemic brands

Case Studies Connected TV

How independent agency Tombras fuels client success with innovation

Resources Connected TV

6 CTV features that can help you drive more value today

Resources Retail Media

CPG buying habits in today’s economic environment

Case Studies Retail Media

Halo Top uses retail data to exceed ROAS benchmarks

Case Studies Retail Media

Unilever smashes campaign goals and benchmarks while reaching new high-value audiences

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more