The true power of buying programmatic

70% of ad buys are still done through direct insertion orders (IOs). But there’s a massive shift taking place. In 2022, programmatic advertising grew at a 37% faster rate than buying direct. What are the benefits of programmatic advertising? It gives advertisers more data and more control while eliminating the guesswork that comes with buying direct. Today from the Resource Desk, we dive into the benefits of programmatic versus direct IO.
 

Read more about the benefits of programmatic omnichannel marketing.