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About us Relevant advertising powers the digital world. And we help power relevant advertising.

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Our platform The leading independent DSP built for data-driven marketers.

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CTV / OTT
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Product updates

Kokai product updates

Stay up to date on the latest product releases, platform enhancements, and innovations from The Trade Desk.

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Kokai Q3 Release - ZUMA

Resources Our platform

Zuma, the next evolution of Kokai, is here

The Trade Desk interface showing Ask Koa with a text box asking How can I improve performance? and a Kokai Update button on a light yellow background.

Resources Artificial Intelligence

Experience the next generation of AI assistance with Koa Agents

A user interface element from theTradeDesk platform, displaying options to measure incremental impact with choices to create a new study or add to an existing study.

Resources Data and measurement

Launch conversion lift studies faster with reduced friction setup

A graphic featuring the word "Reports" with bar graph icons on a light blue background. A Kokai update image sits on the top right.

Resources Our platform

Build reports faster with the updated Reports experience

A user interface element labeled "Applied Settings" on a light blue background, part of a platform update from theTradeDesk. Kokai Update text sits at the upper right.

Resources Our platform

Spend less time troubleshooting with the new Applied Settings view

A central white card labeled "Rf" and "Reach and Frequency" sits on a lavender background with a "KOKAI UPDATE" pill in the top right.

Resources Our platform

Optimize frequency caps with Koa

Resources Our platform

Access Netflix inventory in Sellers and Publishers 500+

Illustration promoting The Trade Desk 2026 Q2 release highlights featuring product interface previews for audience optimization, path-to-conversion analytics and Audience Assistant tools.

Resources Our platform

More control across every campaign in Kokai

An illustration of the Kokai Programmatic Table, with a graphic of a play and pause button highlighted in the center.

Resources Our platform

Deliver CTV pause ads seamlessly

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