The Trade Desk Intelligence

Elevate your marketing with cutting-edge research and trends

Featured Data and measurement

Why your ad’s environment is your competitive advantage

Even with the most compelling creative and accurate targeting, an ad’s impact can fall short if it’s in the wrong environment. A new study confirms that by running ads on premium media, advertisers can unlock better performance, more brand favorability, and higher purchase intent.

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The latest

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Webinar: A framework for driving performance with programmatic

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Insights Retail Media

How to win electronics shoppers this holiday season

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Insights Data and measurement

The Premium Payoff Report

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Insights Omnichannel

Where fast-food decisions happen — and how to influence them

Insights Omnichannel

Instant Intelligence: Why gaming is India’s next big ad play

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Insights Retail Media

The loyalty paradox: Why shoppers still choose brands over bargains

Cover of Pharma Marketing Report 2025 with illustration of a laptop, smartphone, stethoscope, ID badge, and earbuds highlighting strategies to reach health care providers.

Insights Omnichannel

The Pharma Marketing Report

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Insights Retail Media

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

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