The Trade Desk Intelligence

Elevate your marketing with cutting-edge research and trends

Featured Publishers

The publisher’s guide to premium

New research from PA Consulting and The Trade Desk Intelligence finds that premium publishers generate significantly more trust from advertisers while also commanding more attention from their audiences. Backed by study findings, this guide breaks down the qualities of premium media, how publishers can ensure they are fostering premium experiences, and why those efforts pay off.

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The latest

Floating colorful trays hold various digital icons—such as a dollar symbol, checkmarks, a shopping cart, and a chat bubble—representing online commerce and digital interactions.

Insights Our platform

New research uncovers a framework for driving performance with programmatic

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Insights Data and measurement

Why your ad’s environment is your competitive advantage

Insights Omnichannel

For pharma marketers, connecting with HCPs starts with understanding their day

Illustration of a digital marketing funnel with icons representing eCommerce, user profiles, check marks, and money flowing into a layered funnel.

Insights Our platform

Webinar: A framework for driving performance with programmatic

Graphic of a blue holiday present with a laptop, headphone and phone coming out of it

Insights Retail Media

How to win electronics shoppers this holiday season

Blue graphic for the Value of Premium Report by The Trade Desk Intelligence

Insights Data and measurement

The Premium Payoff Report

Blue graphic visualizing fast food advertising tactics, with a pizza in the middle

Insights Omnichannel

Where fast-food decisions happen — and how to influence them

Insights Omnichannel

Instant Intelligence: Why gaming is India’s next big ad play

An illustration showing a web browser folded up like a treasure map and multiple paths leading to the center of the map, which is marked with a shopping cart icon. A compass sits next to the browser.

Insights Retail Media

The loyalty paradox: Why shoppers still choose brands over bargains

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