The Trade Desk Intelligence

Elevate your marketing with cutting-edge research and trends

Featured Data and measurement

Behind the research: The premium payoff

Learn how The Trade Desk Intelligence arrived at the findings of our groundbreaking premium media study, which proves the measurable impact premium placements have on brands and audiences.

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The Trade Desk Intelligence

Behind the research: The premium payoff

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What new data reveals about how people will watch the 2026 Winter Olympics

What the data and Danone’s success tell us about driving omnichannel results

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

The publisher’s guide to premium

New research uncovers a framework for driving performance with programmatic

Why your ad’s environment is your competitive advantage

For pharma marketers, connecting with HCPs starts with understanding their day

Webinar: A framework for driving performance with programmatic

How to win electronics shoppers this holiday season