As marketers navigate the growing pressures of delivering results, finding the right balance between efficiency and impact becomes increasingly important. With the help of artificial intelligence (AI), traders using Kokai are striking that balance.
If you’re responsible for managing programmatic campaigns, then you’re likely under pressure to continually deliver better performance. Achieving incremental efficiency gains often requires investing more of your time to search for insights that can unlock better results. If you’re like most busy media buyers, that’s time you don’t have.
The savviest traders on our platform address this challenge by pairing their unique brand insights with our platform AI — a match that’s enabling greater campaign performance.
Our platformwide data analysis revealed that campaigns running through Kokai have delivered, on average, 43% lower cost per unique reach (CPUR), 24% lower cost per click (CPC), and 27% lower cost per acquisition (CPA).
Although our platform has been designed to improve performance through AI, your specific inputs are what truly determine its success. Below are three steps to help take your campaign performance up a notch.
1. Configure the AI toward what you value most
Unlike a black-box AI solution that limits user controls and provides limited transparency, our AI is designed to keep you in the driver’s seat. You can guide the AI in several key ways — starting with creating and applying a high-value seed, setting up audience and inventory targeting, and defining strong goals and KPIs. The platform AI then works to help you find the most valuable impressions for your campaign based on these inputs, ensuring the AI adapts to your strategy, and not the other way around.
2. Use bid factors to buy with greater precision
As a trader, the brand knowledge and category expertise you bring to the platform is key — all that context could take the AI a long time to learn. You can use bid factors to directly input your insights into the platform, helping the AI to hit the ground running.
For example, you might choose to optimize your investment toward specific websites or mobile apps that you know your audience favors, or deprioritize regions where sales are historically low. By applying a bid factor with a value greater than one, you signal to the platform, “I want more impressions like this.” On the other hand, when you enter bid factors with a value less than one you communicate to the system, “I want fewer impressions like that.” This level of precision allows you to fine-tune your media buys and the inputs that have a direct impact on performance.
3. Layer on Koa performance enhancements
If you are looking for more ways to improve performance, you can turn on your AI co-pilot, Koa™, a supplement to the always-on platform AI. By toggling on Koa Optimizations — the [K] tile in Kokai — you can choose to let the AI automatically optimize your bid factors on individual targeting dimensions like geography, site, ad format, device type, and more. Another feature you can use is Koa Audiences — the [Ka] tile in Kokai — which not only helps you access relevant and cost-efficient audience segments across hundreds of data providers, but also continuously optimizes these providers based on your campaign’s conversion data.
Improve your campaign performance with Kokai
If you’re looking to drive incremental campaign results but don’t have the time to analyze all your performance data, AI can provide you with the performance boost you need. With Kokai, the process is simpler, and the results can be more impactful than ever. By setting your campaign goals, applying your expertise through bid factors, and using Koa settings for additional optimizations, you can quickly help set up your campaigns for success.
Haven’t upgraded to Kokai yet? Don’t miss the opportunity to improve your campaign performance — start upgrading your campaigns today.
This information is provided solely for background and is not a representation or guarantee of any future performance.