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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Case studies

Get inspired by how brands around the world are seeing success with The Trade Desk

Featured Data and measurement

Tripadvisor boosts booking efficiency by 75% through AI-powered audience expansion

In this programmatic case study, Tripadvisor discovered how to increase conversion rates with programmatic advertising with The Trade Desk.

Read more

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The latest

Spotify and Publicis Media logos displayed over a tinted background of a woman using a phone to listen to music with headphones on.

Case Studies Our platform

Spotify achieves 4x higher conversion rates with AI-driven programmatic activation

A person outdoors holds a smartphone, wearing a black shirt with a cityscape in the soft evening light. With a light yellow overlay and Shokz + Meetsocial logos overtop.

Case Studies Omnichannel

Shokz powers 45% increase in sales with omnichannel activation

Case Studies Omnichannel

Disney+ France discovers which channel combinations drive the most magical brand outcomes

Case Studies Omnichannel

Jack Daniel’s boosts “ready-to-drink” sales by 84% using retail data

Smiling adult couple shopping together in a grocery store aisle, pushing a cart filled with items.

Case Studies Retail Media

General Mills serves up sales and efficiency gains using retail data, achieves 5.5x uplift in sales

Green image of two people driving in a car with Noisy and Suzuki logos over

Case Studies Omnichannel

Suzuki rebuilds relevance with younger drivers, propels 22% more showroom visits

Purple graphic of a person mopping with Vildeda and Starcom logos placed over

Case Studies Omnichannel

Vileda cleans up with retail data-led measurement, lifts sales by 15.6%

Three people staring at a phone with SMARTY and Zenith logos placed over top

Case Studies Omnichannel

SMARTY calls on omnichannel strategy to drive campaign success, increases conversions by 67%

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Case Studies Omnichannel

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media

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Partnership stories

The brands, agencies, and ideas shaping what’s next in data-driven advertising.

Resources Our platform

How TIME and Bloomberg Media are getting quality news back on the media plan

Resources Data and measurement

Turning AI insights into media activation through open data partnerships

Resources Data and measurement

How McDonald’s served up a 2.5x higher conversion rate, turned flight arrivals into visits

Resources Connected TV

How Unilever and WPP Unite turned retail data into a full-funnel breakthrough

Resources Data and measurement

How a 132-year-old brand wins in modern media

Resources Data and measurement

Why custom measurement is your competitive advantage

Resources Retail Media

Drive smarter targeting and measurable results with Walmart DSP

Resources Omnichannel

Moderna seizes the omnichannel opportunity

Resources Omnichannel

Work toward unlocking higher-performing omnichannel campaigns with Spotify

Resources Omnichannel

Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels

Resources Data and measurement

How McDonald’s Canada and OMD are maximizing results with first-party data

Resources Data and measurement

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

Resources Data and measurement

Brand and their agency, Monks achieve 99.5% incremental reach with local CTV

Resources Retail Media

Are you missing out on Dollar General’s niche rural shoppers? Chances are, yes.

Resources Omnichannel

How Orangetheory Fitness used podcasts to grow registration

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