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Our Platform

The leading demand-side platform for data-driven advertising

Reach relevant audiences on the open internet, drive growth, and prove your impact.

One platform. Endless possibilities.

Advanced data-driven tools to help you plan, execute, and measure your programmatic advertising campaigns, so you can maximize the value of every single impression — all within a simple self-serve experience.

Audience-first, data-driven targeting

Identify your most valuable customers and discover the best ways to reach them and others like them using first- and third-party data and our durable identity framework.

Premium omnichannel inventory

Buy the best of the open internet with access to premium inventory at scale — across channels — backed by granular quality monitoring tools.

AI-driven decisioning and optimization

Our AI analyzes up to 15 million ad opportunities each second to help you optimize campaigns in real time with more flexibility and control.

Outcome-based measurement

See how marketing drives impact across the funnel — from awareness to conversion — while keeping media spend aligned with your business goals. 

Trusted by the world’s biggest brands and agencies.

Because we don’t own media. We just help you buy it better.

Objective and unbiased

Because we don’t own or operate media, we can help you objectively prioritize inventory that drives better performance for your campaign

Open and interoperable

Choose your preferred solutions from the industry’s largest marketplace of data, measurement, brand safety, and inventory providers.

Transparent and flexible

Get full visibility and more control over your campaigns, your data, and where your ads are placed, with the flexibility to adjust strategies in real time to meet your unique goals.

Don’t just take our word for it.

See how our innovative platform and leadership are being recognized across the industry.

  • Frost & Sullivan logo

    The Trade Desk has been recognized as the leader in Frost & Sullivan’s Frost Radar™️: Demand-Side Platforms 2025

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  • What IDC’s Retail Media Study Reveals About The Trade Desk’s Impact

    IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

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  • What IDC’s Retail Media Study Reveals About The Trade Desk’s Impact

    What IDC’s retail media study reveals about The Trade Desk’s impact

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  • The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms

    The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms

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  • The Trade Desk recognized in Gartner’s 2023 Ad Tech Guide

    The Trade Desk recognized in Gartner’s 2023 Ad Tech Guide

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We innovate so you can grow

Discover what sets us apart from other media buying platforms.

We make it easier to unify your media buying across channels in a single platform. We have scaled access to the best ad inventory on the open internet, giving you more opportunities to connect with your customer while they’re consuming their favorite content.

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As the preferred DSP for CTV, we partner with major ad-supported streaming services across the globe — giving you access to millions of viewers on premium content, including live sports and high-profile events.

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We’re partnering industrywide to set a new standard for identity on the open internet through Unified ID 2.0 and EUID, so you can scale your audiences and measure campaigns more effectively.

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We designed our industry-leading AI to work with you, not in place of you. Just enter your campaign inputs and our AI will help you uncover your most valuable impressions, helping you maximize performance — and your time.

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Access data from the largest marketplace of the world’s biggest retailers to target high-value audiences and connect your omnichannel media buys to sales and ROI. 

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Our robust marketplace of data and measurement solutions makes it easier to connect with your most valuable audiences more effectively and measure results that matter for your brand.

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Tailor our platform to meet your business goals, whether you’re an advertiser, publisher, or partner.

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Ready to take your digital advertising approach further? We are.

Reach out to us to find the right solution to start using our platform.

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The Resource Desk

The Resource Desk