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A guide to marketing with confidence in uncertain times

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Recruiting fraud is a growing issue for many companies.
The Trade Desk takes this issue seriously and is taking steps to address it.
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To get ahead of industry needs for better planning, find easier ways to onboard and activate data, and enhance your transparency and measurement, last year The Trade Desk embarked on an ambitious journey to innovate across strategic areas globally, including Connected TV (CTV), identity, retail measurement, and more. Here are our some of our biggest advancements that can help your 2024 plans.
Enhanced CTV forecasting
Geo-interest segments (EMEA only)
Reach and overlap reporting
Live sports pacing upgrade
Inventory and OpenPath partnerships
TV Quality Index (TVQI) expansion
Galileo
CDP and clean room integrations
Identifier integrations
Global Privacy Control and EU Digital Services Act compliance
Retail Sales Index (RSI)
Retail partnerships
Item-level events and product catalog
We look forward to another year of empowering you and shaping the future of digital advertising. Stay tuned for more exciting developments.
We are at the cutting edge of advertising and using tools like the ones above can supercharge your campaigns. Contact your account manager at The Trade Desk for more information.
Resources Our platform
Resources Our platform
Resources Our platform