Programmatic Buyers
Bring your winning strategy to life
Our platform gives you easy access to everything you need to deliver performance for your brands.
Digital innovation, powered by human intuition
Our intuitive user interface surfaces the most important insights to help you make smarter decisions, faster.
Discover the best ways to reach your most relevant audiences
Focus on your priority decisions with Koa™ as your AI co-pilot
Forecast the impact of every change before you make it
Easily buy the best inventory across the open internet
Make your data work harder to drive full-funnel performance
Start with a seed
Use data to define your ideal customer and improve the relevance of every campaign.
Spend your time where it matters
Follow workflow guidance to prioritize the setup and optimization decisions that will have the biggest impact on performance.
Minimize guess-and-check optimizations
Check a real-time forecast to see how your changes will affect performance before you set them live.
Access premium inventory that scales
Target the Sellers and Publishers 500 Plus and say goodbye to troubleshooting campaign pacing and inventory quality.
Level up your campaigns with expert insights from the Resource Desk
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Become a platform expert in no time
Get certified in Trading Essentials
Learn how to get the most out of our platform with this hands-on course from The Trade Desk Edge Academy.
Knowledge Portal
Already a client? This is where you'll find how-to’s and detailed product documentation. Platform login required.