Programmatic Buyers

Bring your winning strategy to life

Our platform gives you easy access to everything you need to deliver performance for your brands.

Digital innovation, powered by human intuition

Our intuitive user interface surfaces the most important insights to help you make smarter decisions, faster.

Discover the best ways to reach your most relevant audiences

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Focus on your priority decisions with Koa™ as your AI co-pilot

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Forecast the impact of every change before you make it

Easily buy top-rated inventory across the open internet

Make your data work harder to drive full-funnel performance

Start with a seed

Use data to define your ideal customer and improve the relevance of every campaign.

Spend your time where it matters

Follow workflow guidance to prioritize the setup and optimization decisions that will have the biggest impact on performance.

Minimize guess-and-check optimizations 

Check a real-time forecast to see how your changes will affect performance before you set them live.

Access premium inventory that scales

Target the Sellers and Publishers 500 Plus and say goodbye to troubleshooting campaign pacing and inventory quality.

Meet the traders of tomorrow

Audience-first strategy, more accurate measurement solutions, AI-enhanced media buying— discover traders’ predictions for the future, and how The Trade Desk is leading the way.

Say hello to Kokai, the update that changes everything

Check out these articles on the Resource Desk to discover the 'why' behind our newest platform update, Kokai.

Become a platform expert in no time

  • Get certified in Trading Essentials

    Learn how to get the most out of our platform with this hands-on course from The Trade Desk Edge Academy.

  • Knowledge Portal

    Already a client? This is where you'll find how-to’s and detailed product documentation. Platform login required.