Link to The Trade Desk Home Page

Channels

Audio advertising

Connect with your audience when they’re most immersed and on the move.

What is audio?

Audio ads position your brand within streaming music, news, live sports, and podcasts. New, innovative formats allow for real-time ad insertion and interactivity beyond just audio.

A collage-style digital illustration showing a woman using a smartphone, a person driving, a smart speaker, and an audio player interface, representing seamless audio streaming and connectivity.

Why advertise on audio?

Audio ads can reach consumers while they’re away from screens, complementing your TV and digital campaigns across hands-free devices like home assistants and car interfaces.

A woman enjoying music on headphones, surrounded by digital interface elements representing live audio streaming and podcast content.

The advantages of using our platform

Audio advertising on our platform gives marketers the ability to expand their omnichannel strategy across the most relevant premium audio content.

Capture early-mover advantage

Engage your audience in a premium environment where ad spending still has not caught up to consumer time spent.

The perfect companion to Connected TV

Integrate audio into your overall campaign strategy with cross-device retargeting and sequencing to complement your Connected TV buys.

More granular control in your campaign

Control your reach with precise audience targeting across audio-relevant dimensions like smart devices, genres, geolocations, and more.

Integrating audio in your omnichannel campaign gives you access to:

Turn up your ROI with digital audio in your campaign mix

96% of Aussies are most engaged when streaming music and podcast content¹. Even then, advertisers are investing only 1.91% of their ad spend there².

Reach your audience across their audio experiences, with access to Australia’s top premium inventory on one platform — driving greater results for your omnichannel campaign.

  • Man wearing headphones and looking at his phone while smiling

    Nearly 1 in 2

    have been influenced to buy a product after hearing a podcast ad³

  • Woman wearing headphones and holding a cup of coffee in one hand and her phone in the other

    2.1x greater immersion

    when digital audio is used in a connected omnichannel campaign⁴

  • Man outside wearing a backpack while listening to audio from his phone

    18% lower CPA

    when digital audio is included in a connected omnichannel campaign⁵ as compared to siloed media buys

    Sources: 
    1. Audio Advertising State of the Nation Report, Wave 9, IAB Australia, February 2025
    2. EMARKETER Forecast, July 2025-July 2025
    3. Qrious insights in partnership with The Trade Desk Intelligence, Dec 2024
    4. The Trade Desk Intelligence team and PA Consulting, The Untapped Opportunity of Omnichannel Study, Australia, January-March 2025
    5. Source: TTD platform wide global analysis of all conversion campaigns, H2 2024

    Tap into our marketplace of premium audio inventory partners.

    View all

    Case Studies

    Audio success stories

    Group of people making purchases in a pharmacy

    Bayer adds millions of listeners to its omnichannel audience with Spotify audio

    Bayer set out to test whether programmatic audio could drive brand awareness for two of its consumer health brands, MiraLAX® and Alka-Seltzer Plus®. Using Spotify Ad Exchange through OpenPath and overlaying licensed third-party data to enable real-time optimizations, Bayer added audio to its omnichannel mix, unlocking millions of new households and listeners in the U.S.

     in 3
    households reached by Alka-Seltzer Plus® on Spotify did not see the ad on CTV
    %
    increased unique reach (Alka-Seltzer Plus® with Spotify)

    Ready to take your digital advertising approach further? We are.

    Reach out to us to find the right solution to start using our platform.

    There was a problem loading this form, please try again later.