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Solimar

"Navigating through The Trade Desk platform has always been intuitive, but with the recent rollout of Solimar, it’s even easier to be a true power user." Anthony S., VP of Media, VaynerMedia

The future of media buying, years in the making

Backed by over a decade of innovation and a singular vision, Solimar was built to put your business objectives at the forefront, unleash the power of your first-party data, and help you prove your impact online, offline, and on the bottom line.

A reimagined UI

We upgraded our UI to help you set better campaign goals. Our AI engine Koa™ then uses these goals as a guide to optimize media spend, helping you achieve your goals faster and more efficiently than ever before.

The new Solimar platform not only looks slick but is also incredibly responsive, easy to navigate and combined with Koa, has never been more intuitive to use.

Joshua L., National Head of Digital & Data, Zenith

More ways to activate your data

Solimar makes onboarding and activating your first-party data easier than ever. And since Unified ID 2.0 is interoperable with some of the biggest names in identity, you can grow your audience without sacrificing control over the consumer experience.

Solimar has improved my ability to create campaigns with data backed by The Trade Desk's audience insights.

Aman K., Trader, MiQ

The most powerful measurement marketplace ever

Whether you are trying to raise brand awareness or boost in-store sales, Solimar gives marketers the ability to measure the impact of campaigns across every channel, and optimize in real time.

With Solimar, we're able to set up to three different KPIs, this has helped us improve our branding and performance campaigns, covering strategies for every stage of the funnel.

Bruna S., Programmatic Campaign Manager, Mindshare

Already a client? Experience Solimar for yourself.

Watch the keynote

Check out The Trade Desk CEO Jeff Green’s keynote from our live Solimar launch event in New York City.

Jeff Green makes the case for the open internet

“This is a critical and beautiful moment because it will define the future of the internet forever,” says Jeff Green in his launch keynote introducing Solimar.

Jeff Green makes the case for the open internet

“This is a critical and beautiful moment because it will define the future of the internet forever,” says Jeff Green in his launch keynote introducing Solimar.


Experience Solimar for yourself

Contact us to schedule a demo and learn more.