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Our Platform

Helping data-driven advertisers focus on what matters most

Backed by over a decade of innovation, we empower marketers with the tools they need to achieve growth, reach new audiences, and prove their impact.

Single platform. Many parts. One goal — your growth.

Make our platform your advertising home for growth. It's the one place you'll find all the things that matter for your marketing and programmatic advertising. Break down the walls and say goodbye to silos. The internet is now open.

Direct access to premium publisher inventory

We believe advertising should be open and transparent, with a more objective view of where your media dollars are going. Which is why we build products like OpenPath — our direct connection to inventory from leading premium publishers, right from our platform.

Direct access to premium publisher inventory

We believe advertising should be open and transparent, with a more objective view of where your media dollars are going. Which is why we build products like OpenPath — our direct connection to inventory from leading premium publishers, right from our platform.

A better foundation for identity

We’re pioneering cutting-edge solutions to help the entire industry solve the challenges facing the future of the open internet. From Unified ID 2.0 (UID2) to European Unified ID, we’re guiding the industry toward a more future-proof approach to identity.

A better foundation for identity

We’re pioneering cutting-edge solutions to help the entire industry solve the challenges facing the future of the open internet. From Unified ID 2.0 (UID2) to European Unified ID, we’re guiding the industry toward a more future-proof approach to identity.

Meet your audience where they are

We help advertisers reach their audience with more precision across every channel and device, including today’s fastest-growing channel, Connected TV. Reach new audiences by putting your linear and digital data to work, extending your reach to cord-cutters and cord-nevers alike.

Meet your audience where they are

We help advertisers reach their audience with more precision across every channel and device, including today’s fastest-growing channel, Connected TV. Reach new audiences by putting your linear and digital data to work, extending your reach to cord-cutters and cord-nevers alike.

Connect your campaigns to results

Our powerful measurement marketplace helps advertisers connect their campaigns to real-world results. And with a growing roster of retailers making their shopper data available on our platform, you can close the loop between online ads and in-store sales like never before.

Connect your campaigns to results

Our powerful measurement marketplace helps advertisers connect their campaigns to real-world results. And with a growing roster of retailers making their shopper data available on our platform, you can close the loop between online ads and in-store sales like never before.

The case for the open internet

“This is a critical and beautiful moment because it will define the future of the internet forever,” says Jeff Green in his launch keynote introducing Solimar.


Navigating through The Trade Desk platform has always been intuitive, but with the recent rollout of Solimar, it’s even easier to be a true power user.

Anthony S., VP of Media, VaynerMedia


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See what our platform can do for you.