Reach your audience where it matters, when it matters

Take advantage of every opportunity to connect with your customers where they spend the majority of their time online.

Omnichannel campaigns can improve your customers’ ad experience online and drive better campaign performance

A couple cooking together in a modern kitchen, with digital ads of a salad displayed on different devices, highlighting a 2.2x reduction in cognitive fatigue and a 14% decrease in CPA with each additional channel.

Better for your customers

Neurological evidence shows that balanced omnichannel campaigns are 1.5x more persuasive and 2.2x less cognitively fatiguing than heavy exposure on a single channel.¹

_{^{1. The Trade Desk Intelligence and PA Consulting, The Alchemy of Omnichannel, 2024, U.S., U.K.}}

Better for your campaigns

Performance data shows that each additional channel can decrease CPA by 14% and cost per household by 21%.² Plus, frequency savings can be reinvested back toward media.

_{^{2. DISQO benchmarks, The Trade Desk campaigns 2023 n=56; The Trade Desk platform-wide global analysis of campaigns with CTV, FY 2023, n=550,387.}}

Activate your digital media buy,
all on one platform

Guide audiences down the funnel from awareness to conversion and everything in between by seamlessly integrating your touch points across screens.

Campaigns using Identity Alliance see nearly 3x the reach vs. using a single cross-device vendor

Source: The Trade Desk platform data, 2023.

Data chart showing 3x reach with Identity Alliance vs Single Cross-Device Vendor

Unify the customer journey across devices

Our cross-device graph, Identity Alliance, can help you reach your most valuable audience effectively wherever they’re reading, watching, or listening.

Advanced targeting

Activate audiences to help improve match rates, extend reach, and implement holistic frequency controls for a better experience and increased reach efficiency.
Unified measurement

Measure your advertising’s effectiveness across channels, drive performance for any campaign, and uncover actionable insights.

Case studies

Omnichannel success stories

UScellular evolves Connected TV strategy with a precise omnichannel approach

Wireless carrier UScellular wanted to evolve its over-the-top media strategy to reach more local audiences during premium programming. Together with its agency, Harmelin Media, it ran an omnichannel campaign that leveraged TV Quality Index (TVQI) and Harmelin Media’s own Helix solution to help drive greater local household reach and conversions.