Omnichannel Programmatic Advertising
Take advantage of every opportunity to connect with your customers where they spend the majority of their time online.
Neurological evidence shows that balanced omnichannel campaigns are 1.5x more persuasive and 2.2x less cognitively fatiguing than heavy exposure on a single channel.1
1. The Trade Desk Intelligence and PA Consulting, The Alchemy of Omnichannel, 2024, U.S., U.K.
Performance data shows that each additional channel can decrease CPA by 14% and cost per household by 21%.2 Plus, frequency savings can be reinvested in media.
2. DISQO benchmarks, The Trade Desk campaigns 2023 n=56; The Trade Desk platform-wide global analysis of campaigns with CTV, FY 2023, n=550,387.
Guide audiences down the funnel from awareness to conversion and everything in between by seamlessly integrating your touch points across screens.
Our cross-device graph, Identity Alliance, can help you reach your most valuable audience effectively wherever they’re reading, watching, or listening.
Activate audiences to help improve match rates, extend reach, and implement holistic frequency controls for a better experience and increased reach efficiency.
Measure your advertising’s effectiveness across channels, drive performance for any campaign, and uncover actionable insights.
Source: The Trade Desk platform data, 2023.
Instead of a siloed media buying approach, Hennessy needed a way to reach sports fans – an innovative, interactive multichannel strategy powered by The Trade Desk.
Access the largest marketplace of premium inventory on the open internet across all channels, leading the industry in CTV.
