WEBVTT 1 00:00:00.535 --> 00:00:01.125 Every day. 2 00:00:01.365 --> 00:00:04.485 Billions of purchases are made in store and online, 3 00:00:05.065 --> 00:00:08.445 but for marketers, a purchase isn't just a purchase. 4 00:00:08.915 --> 00:00:10.965 It's a powerful source of real data. 5 00:00:11.915 --> 00:00:14.365 Data that can help you to know your audience better 6 00:00:14.545 --> 00:00:15.805 and discover new ones too. 7 00:00:17.315 --> 00:00:20.405 Because when you use retail data in your advertising, 8 00:00:20.785 --> 00:00:22.645 you can connect your brand campaigns 9 00:00:22.665 --> 00:00:25.165 to sales online and in store. 10 00:00:25.785 --> 00:00:29.165 That's the power of retail data on the trade desk.