Case Studies Identity PepsiCo gets a taste of success with cross-device targeting – reaching 12 million consumers
Case Studies Connected TV Telfast expands market share in allergy-relief category with an innovative end-to-end BVOD strategy
Case Studies Data and measurement WhatsApp sees 87% uplift in reach through audience-focused digital out-of-home targeting
Resources Data and measurement Turning AI insights into media activation through open data partnerships
Resources Data and measurement How McDonald’s served up a 2.5x higher conversion rate, turned flight arrivals into visits
Resources Omnichannel Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels
Resources Data and measurement How McDonald’s Canada and OMD are maximizing results with first-party data
Resources Data and measurement McDonald’s and Publicis innovate custom full-funnel video measurement solutions
Resources Data and measurement Brand and their agency, Monks achieve 99.5% incremental reach with local CTV
Resources Retail Media Are you missing out on Dollar General’s niche rural shoppers? Chances are, yes.