More bid volume
Attract more demand from value-driven advertisers and increase inventory fill-rates.
- Our Demand-Side Platform
- OpenPath
OPENPATH
Your direct connection to programmatic growth
Get direct, transparent access to omnichannel demand from the world’s leading brands and agencies.
Leveling the programmatic playing field for value creators
OpenPath helps increase transparency in the digital advertising ecosystem by offering a simplified, direct connection between buyers and sellers. By supporting an objective and trusted supply path, OpenPath helps to create positive incentives to contribute value and grow the open internet.
Let’s grow the programmatic pie, together
OpenPath simplifies the supply chain, adding more transparency and reducing the number of intermediaries between buyer and seller. This direct connection creates efficiencies that lead to increased value for advertisers and increased revenue for publishers.
True price discovery
Learn the true market for your inventory by gaining direct visibility into bid data from your advertiser partners.
Operational efficiency
Simplify your ad revenue operations with simplified workflows, approvals, and reconciliation.
Case Studies
OpenPath
Clean pipes, clear value: Why OpenPath is a win for advertisers
Marketers today have the tools, data, and buying power to drive stronger campaign performance while maximizing working media. As agencies and brands refine how they allocate budgets, they are discovering that growth can come down to the quality of the path a single ad impression takes to reach its audience.
- x
- higher win rate
- %
- reduction in CPMs2
Our Partners
See publishers who are already integrated with OpenPath.
What is OpenPath, technically speaking?
Watch this short video to learn how OpenPath works and how it creates value for media sellers and buyers alike.
Let’s work together
See what our platform can do for you.
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