Capture early-mover advantage
Engage your audience in a premium environment where ad spending still has not caught up to consumer time spent.
Channels
Audio advertising
Connect with your audience when they’re most immersed and on the move.
What is audio?
Audio ads position your brand within streaming music, news, live sports, and podcasts. New, innovative formats allow for real-time ad insertion and interactivity beyond just audio.
Why advertise on audio?
Audio ads can reach consumers while they’re away from screens, complementing your TV and digital campaigns across hands-free devices like home assistants and car interfaces.
The advantages of using our platform
Audio advertising on our platform gives marketers the ability to expand their omnichannel strategy across the most relevant premium audio content.
The perfect companion to Connected TV
Integrate audio into your overall campaign strategy with cross-device retargeting and sequencing to complement your Connected TV buys.
More granular control in your campaign
Control your reach with precise audience targeting across audio-relevant dimensions like smart devices, genres, geolocations, and more.
Integrating audio in your omnichannel campaign gives you access to:
Tap into our marketplace of premium audio inventory partners.
Case Studies
Audio success stories
Bayer adds millions of listeners to its omnichannel audience with Spotify audio
Bayer set out to test whether programmatic audio could drive brand awareness for two of its consumer health brands, MiraLAX® and Alka-Seltzer Plus®. Using Spotify Ad Exchange through OpenPath and overlaying licensed third-party data to enable real-time optimizations, Bayer added audio to its omnichannel mix, unlocking millions of new households and listeners in the U.S.
- in 3
- households reached by Alka-Seltzer Plus® on Spotify did not see the ad on CTV
- %
- increased unique reach (Alka-Seltzer Plus® with Spotify)
Ready to take your digital advertising approach further? We are.
Reach out to us to find the right solution to start using our platform.
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