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Retail shoppers are spending on average 4.5 times more hours on digital platforms outside of social media per day. 

Grow your retail brand with The Trade Desk

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Your competition has already made the shift

Retail brands are spending more on digital platforms every year — and getting more value out of every ad dollar spent. Click below to see the year-over-year growth.

Check out The Current for more retail insights

Dollar General’s agile retail strategy

The Current sat down with Chad Fox, CMO of Dollar General, to discuss why agility is the key to the retailer’s scrappy media strategy.

Dollar General CMO Chad Fox's headshot with dollar bills surrounding him on a half yellow background.

Spending smarter amid economic uncertainty

Jeff Roach, president and chief strategy officer at indie agency SCS, recommends best practices for running more efficient campaigns in the face of record inflation.

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