Grow your CPG brand with The Trade Desk
Between economic uncertainty and a growing population of digital natives, shopping habits are undergoing rapid changes. Find out how you can keep up with these shifting tides across the entire customer journey with the world’s most powerful media buying platform.
Optimize your campaigns in real time
Concerns over inflation are making shopping habits increasingly unpredictable. Make sure you have the flexibility to increase spend on the channels, creative, and audiences that are getting results — and pull back on the ones that aren’t.
*Source: The Trade Desk and YouGov omnibus survey, June 2022.
**Source: The Trade Desk and YouGov custom study, July 2022.
Measure your impact with retail data
While e-commerce is on the rise, most CPG purchases still happen in store. Tapping in to data from major retailers can help you close the loop between ad spend and sales — both online and offline.
Source: The Trade Desk and YouGov custom study, July 2022.
Boost brand loyalty with more personalized messaging
Different audiences have different priorities. Try building comprehensive audience profiles using a mix of first- and third-party data to understand what matters most to them.
Source: The Trade Desk and YouGov custom study, July 2022.
Expand your reach with streaming ads
The population of digital natives is growing fast. Add Connected TV to your omnichannel strategy to create even more opportunities to reach new customers wherever they’re streaming their favorite content.
Source: The Trade Desk and YouGov custom study, July 2022.
Get more CPG insights by category
Find out how consumers are responding to the shifting CPG landscape in each product category.
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