Resources Retail
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Recruiting fraud is a growing issue for many companies.
The Trade Desk takes this issue seriously and is taking steps to address it.
Retail
From inflation to supply chain issues, a confluence of complex economic, political, and social factors are impacting consumer habits today. We conducted a survey in partnership with YouGov to discover the impact of these factors on consumer discovery, consideration, and purchase of products in the consumer packaged goods (CPG) category.
Despite challenges, retail media is continuing to grow, giving CPG advertisers new opportunities to reach their customers and understand how their campaigns are driving sales outcomes.
CUSTOMERS ARE DISCOVERING NEW BRANDS PREDOMINANTLY IN STORES AND ACROSS CHANNELS
Consumers are discovering new products in different ways, depending on demographics and the product category.
To drive awareness and consideration of CPG products, brands should think about reaching their audiences earlier in the journey, across channels and devices.
PURCHASING IS HAPPENING BOTH ONLINE AND IN STORES
Most consumers are making purchases online as part of their buying journeys, whether that’s as often or more often than they’re buying in store.
Unsurprisingly, people are buying food items mostly in store. Meanwhile, they buy toys and entertainment products online more often than in store.
PUTTING IT ALL TOGETHER: HOW CPG BRANDS CAN STAY AHEAD
Want to learn more? Visit our site to dive deeper into the insights.
RESEARCH METHODOLOGY
The Trade Desk and YouGov did a study to understand the impact of economic factors — like inflation and supply chain issues — on consumer consideration and purchase of brands in the consumer packaged goods (CPG) category.
The survey was conducted in July 2022 and included 4,204 adult (aged 18 and up) respondents who currently live in the U.S. The data is weighted to reflect the U.S. population.
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* eMarketer, Retail Media Ad Spending Forecast 2022 (Insider Intelligence, 2022), https://www.insiderintelligenc….
** SMI.
Resources Retail
Resources Retail
Resources Retail