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Amplify your brand with data-driven digital out-of-home (DOOH)

Activating DOOH on The Trade Desk enables you to reach your most relevant audience using a wide range of signals – and measure the impact across all screens as part of a full omnichannel strategy.

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  • Optimise spend to the most relevant audiences using Audience Reach Percentage (ARP).
  • Manage frequency across channels.
  • Extend audience targeting and manage frequency across screens.

  • Pinpoint screens with the highest density of your desired audience.
  • Access high-quality publishers.
  • Get precision outdoor targeting with advanced audience capabilities and hyper localisation.

  • Boost your brand’s profile by tapping into OOH audience insights.
  • Use these insights to define and reach your most relevant audience using ARP.
  • Measure and validate your campaign effectiveness against precise baselines with ARP.

  • Control when and where you spend outdoors.
  • Set rules and triggers bases on external signals that adapt to conditions.
  • Use advanced forecasting to strategically plan.

MAP AND TARGET SCREENS YOUR AUDIENCE IS MOST LIKELY TO SEE

Use advanced targeting tools, signals, and capabilities to find and engage your audience on the most relevant screens – in real time.

Enhance DOOH ads with time, location, temperature, and weather-based targeting

APPLY AUDIENCE REACH PERCENTAGE (ARP) TO OPTIMISE YOUR DOOH SPEND

As the day progresses and audience dynamics change, ARP can help you allocate your budget – so that your message shows on the most relevant screens to reach your target audience – all in real time.

REACH YOUR MOST RELEVANT AUDIENCE WITH ARP

HOW TO INTEGRATE DOOH INTO AN OMNICHANNEL STRATEGY

Use DOOH ads to expand brand awareness or aim to influence purchase decisions at key points in your audience’s day.

Deliver ads by time: DOOH in morning, mobile midday, PC evening, CTV night

MEASURE AND ATTRIBUTE YOUR AD SPEND WITH DOOH

Measure the real impact of your DOOH advertising strategies by tying offline and online user journeys together.

  • Online Conversion Attribution – Reveal effective DOOH buys through conversion paths.
  • Offline Measurement – Measure DOOH impact via foot traffic and sales attribution.
Measure DOOH ad impact by tracking exposure, user visits, and attribution to original play

Want to learn more about DOOH advertising with The Trade Desk? Read our part one and part two guides to digital OOH strategies.
 

Ready to activate data-driven digital out-of-home? To get started, contact your account manager.