The Trade Desk Brings Onsite Retail Media Inventory to Advertisers Through Integration with Koddi; Gopuff Serves as First Retail Partner
The Trade Desk, a leading global advertising technology company, today announced a groundbreaking expansion of its platform that enables brands and agencies to seamlessly buy premium onsite retail media inventory for the first time through a new integration with Koddi’s commerce media platform. This integration makes it possible for advertisers to purchase sponsored product ads and other onsite retail placements programmatically on The Trade Desk platform. Gopuff will serve as the initial launch partner, with additional retailers expected to follow in the coming months.
As retail media becomes an essential part of modern marketing strategies, advertisers are seeking streamlined ways to activate onsite inventory alongside their broader digital campaigns. With this integration, media buyers have direct access to retail and commerce media ad formats – beginning with sponsored product ads – through the same platform they already use for scaled, data-driven media buying across channels. At the same time, advertisers will be able to run full-funnel campaigns, from building awareness to driving conversions at the point of purchase. By breaking down silos between brand and performance media, The Trade Desk and Koddi help retailers unlock more value from their onsite inventory while giving advertisers a more holistic view of campaign impact.
“Retail media represents one of the fastest-growing areas of digital advertising, but access to onsite advertising placements has been limited and fragmented,” said Matthew Fantazier, VP Data Partnerships, The Trade Desk. “This integration delivers a personalized shopping experience, enabling brands to seamlessly connect with consumers across their entire purchase journey. By working with Koddi, advertisers can now run full-funnel campaigns on The Trade Desk platform, breaking down silos for retailers and advertisers and unlocking new opportunities for performance and measurement.”
Through Koddi’s commerce media platform, retailers like Gopuff can open up their valuable onsite inventory programmatically while maintaining the transparency, targeting, and measurement controls they expect. Advertisers benefit from being able to unify retail media with their broader full-funnel campaigns, optimizing in real-time across channels and formats. Unified analytics mean advertisers can connect ad exposure across media channels directly with purchases, helping brands maximize ROI and better understand their customers all in one place.
“At Gopuff, we’re building solutions that put control and power back into brands’ hands,” said Michael Peroutka, Head of Gopuff Ads. “We know brands want to be able to plan, implement and optimize their media investments in unison. This partnership is a momentous step forward in bringing this vision to life. Together, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers – all in one place.”
“Our integration with The Trade Desk significantly boosts demand for our retail partners while simplifying fragmented buying experiences. Together, we’re empowering retailers and advertisers to scale retail media as part of their programmatic strategies,” said Nicholas Ward, president and co-founder, Koddi.
Research from Koddi shows that more than 95% of media buyers are open to purchasing onsite retail media programmatically, underscoring the growing demand for solutions that simplify access and improve workflow efficiency. With this integration, The Trade Desk and Koddi are addressing that need while paving the way for new ad formats and retail partners to come online in the future.
Contacts
Media Contact:
ttd-pr@thetradedesk.com