The Trade Desk and Walmart Connect Partnership Goes from Strength to Strength

Since 2021, Walmart Connect’s standalone DSP has combined the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first party omnichannel data, allowing advertisers to be more effective with their overall media spend. 

Since then the two companies have extended their multi-year agreement and have helped drive record retail data deployment as part of programmatic ad campaigns. 

As The Trade Desk CEO Jeff Green said last week, “Objectivity is a major factor here. Unlike others in the market, our goal is to drive the use of retail media across as many advertiser campaigns as possible. We do not compete with retailers. And only an independent objective partner like us can truly help advertisers unlock this opportunity. In Q2, a record amount of spend was influenced by retail data, both on our platform and on the Walmart DSP as more shopper marketing budgets flow into programmatic.”

The Trade Desk and Walmart Connect are fully committed to the partnership and continue to innovate together. The two companies are looking forward to expanding the partnership in the years ahead. As Ryan Mayward, senior VP of retail media sales for Walmart Connect, said in June, “We are all in on The Trade Desk.”