Artificial intelligence
Powerful and transparent, our AI was crafted to enhance human intuition with data-driven insights and optimisations — so you can deliver stronger results.
Our always-on platform AI makes it easy to drive performance, helping to maximise your impact and saving you time. Analysing up to 15 million ad opportunities per second, it leverages your inputs to find the most valuable impressions for your campaign — maximising your impact and saving you time.
Our platform AI delivers impact up and down the funnel and across every channel.
Our AI prioritises and selects the best-performing and most relevant inventory based on a campaign’s goals, helping you achieve the best price per impression.
Source: The Trade Desk Platform data, 2023.
Your brand knowledge and expertise fuel our platform AI. By providing key inputs and preferences, you’re telling Kokai what you value, so it can capture the best ad opportunities for your campaign.
In addition to your goals and budget, Kokai makes it easy to choose what matters most for your campaign with simple inputs, like creating a seed to define your ideal customer or adding bid factors on the dimensions important to your brand.
At bid time, our platform calculates the unique value of every impression, prioritising those most relevant to your campaign in a fraction of a second.
Our AI analyses historical clearing prices across first-price auction environments so you can win auctions at the optimal prices and reduce wasted spend.
Our AI offers you a clear look at what’s working for your campaign and what isn’t, so you don’t have to put data into a black box and cross your fingers.
Leverage AI to optimise your audience strategy in real time. Our AI removes underperforming segments and adds promising ones to keep your campaigns on track.
Let our AI optimise across the dimensions you choose, helping you drive performance while reducing the need for manual effort.
AI delivers its best results when guided by human expertise. The Trade Desk’s AI integrations put traders in the driver’s seat, helping them manage their campaigns more efficiently.