Ventura Platform Terms
Last Updated: 12/16/2025
These Ventura Platform Terms (these “Platform Terms”) govern the use of the Ventura Products and incorporate by reference the Supplemental Materials (as defined below). All references to Platform Terms include these Platform Terms and all Supplemental Materials applicable to any use of the Ventura Products.
1. Definitions
“Account” means an account, including any sub-account, you create, or that TTD creates on your behalf, for accessing or using the Ventura Products.
“Affiliate” means, with respect to any party, an entity, now or in the future, controlling, controlled by, or under common control with such party, where “control” refers to direct or indirect ownership or control of at least 50% of the voting shares or securities of the controlled entity.
“Confidential Information” means any information relating to, or disclosed in the course of, these Platform Terms, which is marked confidential or should be reasonably understood to be confidential.
“Feedback” means any suggestions, comments, improvements, ideas, enhancement requests, or other feedback you provide to TTD.
“Law” means applicable laws, rules, orders, and other requirements of governmental agencies, together with applicable self-regulatory guidelines, each as may be implemented or amended from time to time.
“Materials” means all data, content, URLs, and other materials you approve or make available to TTD or a third party via or in connection with the use of the Ventura Products.
“TTD” means TTD Platform Systems, LLC.
“Ventura Products” means any of TTD’s products and services relating to the Ventura operating system that require the creation of an Account to access core features and functionality.
2. Accounts
You are responsible for creating (or requesting that TTD creates) each Account, maintaining each Account, setting and revoking access levels, maintaining the confidentiality of Account credentials, providing accurate information that TTD reasonably requests relating to each Account, maintaining the accuracy of such information, and for any activity undertaken, including payments owed, with each Account. TTD may, in its sole discretion, deny a request to create an Account and may revoke access to an Account at any time without notice or liability. If you request TTD’s help to use the Ventura Products, including creating an Account, you agree to TTD’s actions on your behalf if TTD’s assistance is reasonably within the scope of your request. You are responsible for any acts or omissions under each Account. If you are authorized to access another entity’s account subject to these Platform Terms, you agree to be bound by and comply with these Platform Terms when accessing that entity’s account. All information you provide to TTD via the Ventura Products or in connection with your use of the Ventura Products must be truthful and accurate. You must safeguard your Account credentials from unauthorized access and use and must promptly notify TTD if you discover or reasonably suspect such access or use. If you are required to create a password, you must ensure that such password is unique to the Ventura Products and is not used on any other website or online service.
3. Licenses
3.1 License to TTD. You grant to TTD and TTD’s Affiliates a non-exclusive, royalty-free, worldwide, sublicensable, and transferable license to host, store, cache, use, display, reproduce, modify, adapt, edit, publish, analyze, transmit, and distribute all Materials.
3.2 License to You. Subject to your continued compliance with these Platform Terms, TTD grants you a limited, nonexclusive, nontransferable, non-sublicensable, revocable license to access and use the Ventura Products solely for your legitimate business purpose in accordance with these Platform Terms.
3.3 Feedback. You agree that any Feedback is provided voluntarily, and TTD and TTD’s Affiliates may use Feedback without compensation, accounting, attribution or obligation of confidentiality to you. You grant to TTD and TTD’s Affiliates a worldwide, perpetual, irrevocable, royalty-free, fully paid-up, sublicensable, and transferable right and license to use and otherwise exploit for any purpose the Feedback and agree that TTD will own all rights in anything TTD or TTD’s Affiliates develop based on or incorporating the Feedback.
3.4 Reservation of Rights. Except for the licenses and rights expressly granted in these Platform Terms, neither you nor TTD grants the other party any other right, express or implied, and each of you and TTD reserve all rights not expressly granted under these Platform Terms.
4. Restrictions
You must not, directly or indirectly: (a) circumvent, disrupt, or attempt to circumvent or disrupt, any TTD security measure or technical restrictions, or interfere with or attempt to interfere with the proper functioning or performance of the Ventura Products; (b) share Account credentials; (c) grant access to the Ventura Products to any person or other entity; (d) except as TTD expressly approves under these Platform Terms, reproduce, distribute, duplicate, extract, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Ventura Products, any data made available via the Ventura Products, or any portion thereof; (e) copy, sell, transfer, sublicense, lease, lend, syndicate, or sub-syndicate the Ventura Products or any portion of the Ventura Products, or use the Ventura Products for co-branding, timesharing, arbitrage (including reselling), service bureau, or other unauthorized purpose; (f) breach these Platform Terms or any Supplemental Materials; (g) transmit or distribute any virus, malicious code, or other malware into the Ventura Products or via the Ventura Products, ads, or any other mechanism; (h) create or supplement targeting profiles or segments with any data or content that you collect via the Ventura Products or that TTD otherwise makes available to you relating to your use of the Ventura Products; (i) use the Ventura Products for benchmarking or gathering competitive intelligence, such as gathering, analyzing, or using information collected about the Ventura Products or TTD, or the performance of the Ventura Products; (j) use or combine the Ventura Products with software or other materials in a manner that would subject TTD or the Ventura Products to any other license terms (including open-source software); (k) use the Ventura Products in violation of Law; (l) infringe, violate, or misappropriate the rights of TTD, its Affiliates, or any other person or entity; (m) engage in any activity that interferes with, disrupts, damages, or accesses in an unauthorized manner the Ventura Products or TTD’s, TTD’s Affiliates, or any other entity’s servers, networks, or other properties or services; (n) use any data mining, robots, or similar data gathering or extraction methods designed to scrape or extract data from the Ventura Products; (o) develop or use bots or other unauthorized automated methods (such as browser plugins or add-ons) to access the Ventura Products without TTD’s prior written consent, including to copy any part of, or utilize automated actions within, the Ventura Products; or (p) use or authorize the use of the Ventura Products for any purpose not expressly permitted under these Platform Terms.
5. Representations, Warranties, and Covenants
5.1 General. You represent and warrant that: (a) you have the ability, capacity, and authority to agree to these Platform Terms; (b) you have obtained any and all necessary rights, licenses, consents, and approvals to perform under these Platform Terms; (c) in connection with your performance under these Platform Terms, you must not act in any manner that conflicts with or interferes with any existing commitment or obligation you may have; (d) you have not previously entered into any agreement that would interfere with your performance under these Platform Terms; (e) you must comply with, and must ensure the Materials comply with, all Laws; and (f) all Materials, and TTD’s and TTD’s Affiliates’ use of those Materials, do not and must not infringe, violate, or misappropriate any third-party rights, be defamatory, or invasive of another person or entity’s privacy or right of publicity.
5.2 Authority. If you access or use the Ventura Products on behalf of an entity, then: (a) you represent and warrant that you have the ability, capacity, and authority to accept these Platform Terms on that entity’s behalf and that in the event you violate these Platform Terms, that entity agrees to be responsible to TTD; and (b) except as used in part (a) above, all references to “you” throughout these Platform Terms includes, and these Platform Terms will be binding on, the person agreeing to these Platform Terms and the entity described in part (a) above.
5.3 Disclaimer. EXCEPT AS EXPRESSLY SET FORTH IN THESE PLATFORM TERMS, AND TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE VENTURA PRODUCTS, ALL SUPPLEMENTAL MATERIALS, AND ANY THIRD-PARTY PRODUCTS OR SERVICES RELATING TO THE VENTURA PRODUCTS, ARE PROVIDED “AS IS” AND TTD DOES NOT MAKE, AND TTD DISCLAIMS, ANY WARRANTIES, REPRESENTATIONS, OR COVENANTS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. ADDITIONALLY, TTD MAKES NO REPRESENTATIONS, WARRANTIES, OR COVENANTS REGARDING THE BENEFITS TO YOU FROM THE VENTURA PRODUCTS, SUPPLEMENTAL MATERIALS, OR ANY THIRD-PARTY PRODUCTS OR SERVICES RELATING TO THE VENTURA PRODUCTS, OR THAT THE VENTURA PRODUCTS, SUPPLEMENTAL MATERIALS, OR ANY THIRD-PARTY PRODUCTS OR SERVICES RELATING TO THE VENTURA PRODUCTS, OR ANY INFORMATION PROVIDED VIA THE VENTURA PRODUCTS, SUPPLEMENTAL MATERIALS, OR ANY THIRD-PARTY PRODUCTS OR SERVICES RELATING TO THE VENTURA PRODUCTS, WILL BE ERROR-FREE, ALWAYS AVAILABLE, OR OPERATE WITHOUT LOSS, CORRUPTION OF DATA, OR TECHNICAL MALFUNCTION.
6. Indemnity
6.1 Indemnity. You must indemnify, defend, and hold harmless TTD, TTD’s Affiliates, and TTD’s and its Affiliates’ directors, officers, employees, and agents (and its and their respective successors, heirs, and assigns) (“TTD Parties”) against any claim, liability, damage, loss, or expense (including reasonable attorneys’ fees and costs) incurred by the TTD Parties in connection with any third-party claim arising out of or relating to: (a) your breach of these Platform Terms; and (b) any Materials.
6.2 Process. The indemnified party must provide the indemnifying party with prompt notice of any claim (provided that the failure to promptly notify will only relieve the indemnifying party of its obligations to the extent it can demonstrate material prejudice from that failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend the claim. Without the indemnified party’s prior written consent, which in the case of (a) and (b) below must not be unreasonably withheld, delayed, or conditioned, the indemnifying party must not enter into any settlement or compromise that: (a) would not fully absolve the indemnified party of liability; (b) would contain any admission of or stipulation to any guilt, fault, liability, or wrongdoing on the part of the indemnified party; or (c) would restrict or limit the indemnified party’s business or operations. With respect to any data privacy, governmental, or regulatory investigation or claim, the indemnified party has the option to have the sole control of the defense and any settlement negotiations at the indemnitor’s expense.
7. Limitation of Liability
EXCEPT FOR YOUR BREACH OF THE RESTRICTIONS OR CONFIDENTIALITY OBLIGATIONS IN THESE PLATFORM TERMS, YOUR INDEMNIFICATION OBLIGATIONS IN THESE PLATFORM TERMS, AND YOUR GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) IN NO EVENT WILL EITHER YOU OR TTD OR ITS AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTIAL, CONSEQUENTIAL, PUNITIVE, SPECIAL, EXEMPLARY, OR MULTIPLE DAMAGES, OR ANY LOST PROFITS, LOSS OF BUSINESS, OR LOSS OF GOODWILL, ARISING FROM OR RELATED TO THESE PLATFORM TERMS, REGARDLESS OF THE THEORY OF LIABILITY (INCLUDING BREACH OF CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE), WHETHER OR NOT SUCH DAMAGES ARE FORESEEABLE OR A PARTY HAS BEEN ADVISED OF THE POSSIBILITY THEREOF; AND (B) IN NO EVENT WILL TTD’S, ITS AFFILIATES, OR YOUR AGGREGATE LIABILITY FOR DAMAGES ARISING FROM OR RELATED TO THESE PLATFORM TERMS, REGARDLESS OF THE THEORY OF LIABILITY (INCLUDING BREACH OF CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE) EXCEED THE GREATER OF THE TOTAL AMOUNTS PAID BY YOU TO TTD UNDER THESE PLATFORM TERMS DURING THE TWELVE-MONTH PERIOD PRIOR TO THE DATE OF THE FIRST INCIDENT OUT OF WHICH THE LIABILITY AROSE OR $100. IN NO EVENT WILL A PARTY BE ENTITLED TO RECOVER MORE THAN ONCE FOR THE SAME CATEGORY OF LOSS OR DAMAGE FROM THE SAME INCIDENT UNDER THESE PLATFORM TERMS. NOTWITHSTANDING THE FOREGOING, NOTHING IN THIS SECTION WILL LIMIT YOUR OBLIGATIONS TO PAY FOR ANY AMOUNTS INCURRED AND OWED TO TTD.
8. Confidentiality
A party to these Platform Terms that receives Confidential Information from the other party must use the same care to protect the Confidential Information as the receiving party uses for its own similar information, but in no event less than reasonable care, and must use Confidential Information only for the purpose of fulfilling its obligations under these Platform Terms. The receiving party must promptly return or destroy the other party’s Confidential Information upon request of the disclosing party. Confidential Information does not include information that: (a) is or becomes part of the public domain through no fault of the receiving party; (b) was already in possession of the receiving party; or (c) was independently developed or received by the receiving party without violation of this Section. The receiving party may disclose Confidential Information if required to do so by Law, but only if the receiving party provides the disclosing party with prompt notice and complies with any protective order imposed on such disclosure. These Platform Terms, all Supplemental Materials, and all data underlying the Ventura Products or regarding the performance of the Ventura Products is TTD’s Confidential Information.
9. Governing Law and Disputes
These Platform Terms are governed by the Law of the State of California, excluding conflicts of laws principles. Any action arising under or relating to these Platform Terms must be resolved in the state or federal courts in the County of Los Angeles, California, and TTD and you each consent to personal jurisdiction in those courts. The prevailing party to any court-adjudicated decision is entitled to recover all reasonable fees, costs, and expenses of enforcing its rights under these Platform Terms, including reasonable attorneys’ fees. Any claims (in court or arbitration) must be brought in the initiating party’s individual capacity and not as a plaintiff or member in any class action or other similar proceeding.
10. Supplemental Materials
10.1 Supplemental Materials. You must comply with all supplemental terms and conditions, policies, guidelines, and specifications that govern or relate to your use of the Ventura Products and that TTD makes available to you relating to your use of the Ventura Products, including those set forth below if you use the Ventura Products for the purposes specified in those documents (“Supplemental Materials”). Other Ventura Products may be governed by other Supplemental Materials, which will be made available to you when you elect to use those specific Ventura Products. The Supplemental Materials are incorporated by reference into, and are subject to, these Platform Terms.
10.2 Developer Tools Terms. If you use the Ventura Products to access and use the Developer Tools (defined in the Ventura Developer Tools Terms), then, in addition to these Platform Terms, the Ventura Developer Tools Terms apply.
11. Miscellaneous
11.1 Access. TTD reserves the right to modify the Ventura Products or to suspend or stop providing all or portions of our Ventura Products at any time. You may stop using the Ventura Products at any time. TTD is not responsible for any loss or harm related to any inability to access or use the Ventura Products.
11.2 Costs. You are solely responsible for all costs and expenses you incur in connection with the Ventura Products.
11.3 No Waiver. A party’s failure or delay to exercise any right under these Platform Terms will not operate as a waiver, nor will any single or partial exercise of such right preclude any other exercise or the exercise of any other right, power, or remedy.
11.4 Force Majeure. Neither you nor TTD is liable for failure or delay in performing its obligations under these Platform Terms due to causes beyond its reasonable control, including acts of God, terrorism, war, riots, fire, earthquake, flood, pandemic, or degradation or failure of third-party networks or communications infrastructure.
11.5 Entire Agreement. These Platform Terms, which, for clarity, includes any applicable Supplemental Materials, are the entire agreement between TTD and you relating to its subject and supersede all other commitments, negotiations, agreements, and understandings relating to that subject matter. No additional terms that you include in an order form, insertion order, or similar document will be of any force and effect unless TTD expressly agrees in writing signed by authorized representatives of each party to have those terms supersede these Platform Terms.
11.6 Notices. Notices under these Platform Terms must be in writing and are effective when: (a) delivered personally; (b) received from a nationally-recognized next-day courier service; (c) sent by email; or (d) if to you, after TTD posts on the Ventura Products.
i. Notices to TTD must be sent to the following address: TTD Platform Systems, LLC, 42 N. Chestnut Street, Ventura, CA 93001, Attention: Chief Legal Officer; or Legal@thetradedesk.com.
ii. Notices to you must be sent to the email or street address you have provided via the Ventura Products, or by posting on the Ventura Products.
11.7 Amendment. TTD may update these Platform Terms at any time by providing you notice in accordance with these Platform Terms. Unless TTD says otherwise in its notice, the amended Platform Terms will be effective immediately, and your continued use of the Ventura Products after TTD provides such notice will confirm your acceptance of the changes. If you do not agree to the amended Platform Terms, you must immediately stop using the Ventura Products.
11.8 Interpretation. If there is a conflict or inconsistency between these Platform Terms and any applicable Supplemental Materials, the order of priority will be: the applicable Supplemental Materials followed by these Platform Terms. References to a Section include all its subsections. The Section headings are for convenience only and will not affect how these Platform Terms are construed. Unless these Platform Terms refer specifically to “business days,” all references to “days” mean calendar days. The words “include,” “includes,” and “including” mean “including without limitation.” If any provision of these Platform Terms is unenforceable, that provision is deemed severable from these Platform Terms and the validity and enforceability of the remaining provisions will not be affected.
11.9 Assignment; Change of Control. You cannot assign these Platform Terms, or any rights or obligations under these Platform Terms, without TTD’s prior written consent. You must provide TTD with written notice as soon as reasonably practicable or immediately upon a public disclosure, whichever is earlier, if all or substantially all of your assets, stock, or business is the subject of an acquisition, sale, or merger.
11.10 Publicity. Neither you nor TTD will make any public statement relating to the relationship between the parties or your agreement to these Platform Terms without the prior written approval of the other party, except that TTD may include your name and logo in TTD’s marketing and promotional materials and your name in TTD’s customer lists.
11.11 Termination; Survival. Unless otherwise provided in any Supplemental Materials, either party may terminate these Platform Terms by providing notice to the other party as set forth in these Platform Terms, but these Platform Terms will remain effective until your use of the Ventura Products ends. TTD may continually evolve the Ventura Products without notice and may suspend, terminate access to, or discontinue the availability of the Ventura Products at any time in TTD’s sole discretion without notice to you. All provisions of these Platform Terms that expressly or by their nature should survive termination or expiration of these Platform Terms, including those relating to confidentiality, intellectual property, indemnification, and limitation of liability, will survive termination of these Platform Terms.