Webinar: Premium Moments at Scale: How Digital Advertising Wins with Live Sports (Canada)

Live sports are entering a new era, and so is digital advertising. As the biggest moments in sports quickly approach, viewership is quickly shifting to streaming platforms, creating premium, high-attention moments on a large scale. This session will explore new research revealing how evolving fan behaviours are opening powerful opportunities for advertisers to connect authentically and drive measurable business impact.

Register for this webinar to understand:

• Why live sports matter more than ever in 2026: Get a research-backed view of how consumer sports consumption is evolving, why fans are more engaged and digitally native, and how a packed calendar of major sporting events creates unmatched opportunities for advertisers.
• How premium live moments elevate brand impact: Learn why live sports environments drive stronger attention and brand perception, and how digital advertising can transform these moments into measurable outcomes.
• How to activate omnichannel sports strategies with our platform: Discover how The Trade Desk enables smarter targeting and measurement across live sports, helping brands connect with fans across devices and moments — before, during, and after the game.

Meet our speakers: