Webinar: Premium Moments at Scale: How Digital Advertising Wins with Live Sports (Canada)

In our latest live webinar, we unpacked new research showing how sports viewership is rapidly shifting to streaming, creating premium, high-attention moments at massive scale. As the 2026 sports calendar heats up, these moments are becoming some of the most powerful opportunities for brands to show up authentically — and drive real business impact. 

Key moments covered: 

• Why live sports matter more than ever in 2026 
  A research-backed look at how fan behaviour is evolving, why audiences are more digitally native and engaged, and how a packed lineup of global sporting moments creates unmatched opportunity for advertisers. 

• How premium live moments elevate brand impact 
  Why live sports environments drive stronger attention and brand perception — and how digital advertising turns those moments into measurable outcomes. 

• How to activate omnichannel sports strategies 
  Discover how The Trade Desk helps brands reach fans across devices and moments — before, during, and after the game — with smarter targeting and measurement. 
   

Available now, on demand: 

• A full recording of the live webinar and presentation 

• Three activation guides to help you bring these strategies to life 

• A contact form to connect directly with a representative and explore what this could look like for your brand 

Watch Recording

Meet our speakers: