The Trade Desk 商標
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The Trade Desk 商標

FairPrice Group partners The Trade Desk to drive closed loop measurement with retail data

Mitch Waters, SVP of Southeast Asia, India, Australia and New Zealand at The Trade Desk, spoke at a panel during Digital Marketing Asia conference to discuss how Singapore’s largest grocery chain, FairPrice Group and The Trade Desk is pioneering a new advertising approach with retail media on the Open Internet.