Using omnichannel to help boost Neutrogena sales by 131%

October 28, 20242 minute read
Woman smiling and putting face cream on
Case Study Kenvue Neutrogena Key Results in black text

Business Objective

Elevating brand perception to become a leader in the anti-aging skin care market

Skin care icon Neutrogena wanted to elevate its brand perception and establish itself as a leader in the anti-aging skin care market. With its new Retinol Boost product about to hit shelves, the brand was keen to reach existing and new customers who might be interested in anti-aging products, and who may have never considered Neutrogena before. For this, the team needed an adaptive strategy that would help them reach their audience through digital and traditional channels.

Solution

Using omnichannel to help reach the target audience and enhance brand reputation

Since the broad demographic for this campaign was women aged 25-64, Neutrogena needed a rounded omnichannel approach that could reach and resonate with a wide audience – in a way that was easier to measure and manage. That’s why the team partnered with us. Through using our platform, they were able to run every aspect of their campaign, from budget optimisation to results comparison.

While the campaign launched on linear television, the team was keen to reach and engage women who spend more of their time using digital channels to get their entertainment fill. That’s why they added Connected TV, online video, and digital out-of-home (for when the audience were out and about) into the channel mix. With a combination of traditional and digital channels, the team significantly boosted brand awareness and sent sales of Neutrogena’s new Retinol Boost product soaring by 131%.

Neutrogena plans to build off of this campaign's success and continue to build the foundation to become leaders in the anti-aging skin care industry with the help of programmatic omnichannel.


“Our smooth synchronization of channels and messages helped us to build incremental reach across our core target: women aged 25-64 years old. And thanks to this approach, we drove extraordinary results in brand market share in a largely cluttered segment.”

Alicia Ortega

Sr Brand Manager, Kenvue South Europe


Want to see how you can elevate your brand through an omnichannel strategy? Contact us or speak with your account manager at The Trade Desk today.


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