The Future of Addressability Part 3: In Control of Identity

Well, they delayed killing the cookie…again. But that doesn’t mean marketers should sleep on prioritizing changes to their identity workflows. In part three of our series on addressability, we discuss what makes first-party data so valuable, and how you can use it to reach a bigger audience — with or without cookies.

In case you missed it, find out why the demise of third-party cookies is good for marketers and strategies to get ready for a cookie-less future.