Ads for free content: It’s how the internet has worked for decades. And programmatic advertising has helped make those ads more relevant for marketers. But with third-party cookies going away, that’s all about to change. Or is it? Today on the Resource Desk: How innovations in identity, like Unified ID 2.0, will make addressability more powerful than ever before.
To take full advantage of addressability, learn more about maximizing your first-party data strategy.