OPENPATH
Your pipeline to the open internet
Get direct, transparent access to inventory from leading premium publishers, right from our platform.
Leveling the playing field for the entire industry
OpenPath gives our clients a simplified, direct connection to participating premium publishers across the open internet. By supporting an objective, transparent supply path, OpenPath helps to maximize value for everyone involved.
Why OpenPath?
OpenPath radically simplifies the supply chain, adding more transparency and reducing the number of intermediaries required in the process. This doesn’t just help advertisers better understand the value they’re getting from each impression, but it can also cut costs and improve operational efficiencies.
Transparency
Get enhanced visibility into the source, supply path, and value of each impression — enabling better decision-making and building on our commitment to trust.
Objectivity
We only represent the buy side. So you can be confident this path will be evaluated by the same efficiency standards as all of our supply connections.
Efficiency
By eliminating unnecessary steps in the supply chain, OpenPath helps you lower costs to make the most of your working media dollars and reduce operational complexity.
Our partners
What is OpenPath?
Watch Will Doherty, VP of Inventory Development, explain how OpenPath is revolutionizing the media buying landscape.
Let's work together
See what our platform can do for you.