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OPENPATH
Your pipeline to the open internet
Get direct, transparent access to inventory from leading premium publishers, right from our platform.
Leveling the playing field for the entire industry
OpenPath gives our clients a simplified, direct connection to participating premium publishers across the open internet. By supporting an objective, transparent supply path, OpenPath helps to maximize value for everyone involved.
Leveling the playing field for the entire industry
OpenPath gives our clients a simplified, direct connection to participating premium publishers across the open internet. By supporting an objective, transparent supply path, OpenPath helps to maximize value for everyone involved.
Why the time is right for OpenPath
We built OpenPath because we saw an opportunity to radically simplify the supply chain, adding more transparency and reducing the number of intermediaries required in the process. This doesn’t just help advertisers better understand the value they’re getting from each impression, but it can also cut costs and improve operational efficiencies.
Discover more about OpenPath
Find out why our latest supply chain innovation is better for advertisers and publishers.
What is Supply Path Optimization? Hear our CRO Tim Sims break down the fundamental challenges in optimizing the advertising supply path today.
Let's work together
See what our platform can do for you.
