Identity solutions

See how our identity solutions help advertisers do more

Leverage advanced identity solutions across each stage of activation and measurement without relying on third-party cookies.

Leave the cookie behind?

Savvy marketers are building the new identity fabric of the internet — one that drives addressability across all digital advertising channels, including many where cookies are not present.

Reach desired audiences without cookies

Brands are using their own first-party data along with solutions like Unified ID 2.0 (UID2), European Unified ID (EUID), and our cross-device graph to optimize targeting and deliver personalized experiences in a privacy-conscious way.

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You can increase your campaigns’ precision and scale

Connect channels

Our cross-device graph provides a unified view of your customers for omnichannel campaigns.
Avoid ad overload

Manage frequency to advertise more efficiently and help increase unique reach.
Close the loop

Use reporting to measure frequency savings, lower-funnel conversions, and channel-level performance.

Work with a cutting-edge identity solution

Uplevel your advertising

Improve the consumer experience while fueling future-proof marketing tactics for activation, targeting, and measurement. UID2 is an open-source identifier for the entire ecosystem to support a more privacy-conscious internet.

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Activate your first-party data faster with Galileo

Easily onboard your CRM data as a seed to gain insights into your ideal audience’s behaviors, and preferences, so you can make smarter media buys across the open internet.

Onboard

Onboard your first-party data from anywhere, while retaining control.
Enrich

Enrich your data
with our marketplace
of UID2 audiences.
Reach

Extend your reach across devices with Identity Alliance.
Measure

Measure performance through our marketplace or a clean room.
Reactivate

Push audiences back into our platform to reactivate your data.

Case Studies