Channels

Digital Out-of-Home

Harness the power of data-driven insights to captivate on-the-go audiences.

What is DOOH?

Using real-time data, these digital billboards and screens serve up contextually relevant ads to audiences in public places in an unobtrusive way.

A digital collage featuring two people cycling outdoors, a map with a location marker, and an online advertisement for sneakers, representing active lifestyles and location-based recommendations.

Why advertise on DOOH?

DOOH’s visually engaging nature makes it ideal for standing out in high-traffic locations. And like any other digital channel, it integrates seamlessly with your omnichannel campaigns.

A digital collage featuring a woman on a bicycle using her phone, surrounded by advertisements and media elements related to sneakers and audio content, representing personalized digital engagement.

The advantages of using our platform

DOOH advertising on our platform gives marketers access to more premium outdoor inventory and sophisticated targeting tools to help ensure your digital ads are reaching the right audience at the right time.

Efficient buying & frequency control

Maximize your ad spend with our audience reach percentage (ARP)-based optimization and omnichannel retargeting, achieving the ideal balance between precision and reach.

Scale audiences across premium channels

Access premium DOOH inventory and engage audiences through strategic screen, venue, and geotargeting, all powered by our efficient ARP optimization.

Impactful and accurate insights

Measure your success with detailed analytics, brand lift studies, and comprehensive attribution, further understanding DOOH’s role in your marketing mix.

Integrating DOOH in your omnichannel campaign gives you access to:

Data-driven audience targeting

Market-leading inventory quality

An AI Co-pilot that puts you in control

Transparent reporting and measurement

Case Studies

DOOH success stories

Group of young friends outdoors, smiling and engaging with their smartphones in a modern urban setting

WhatsApp sees 87% uplift in reach in DOOH campaign

Using The Trade Desk’s proprietary Audience Reach Percentage (ARP) targeting, WhatsApp elevated its DOOH spend and reach precision.

%: uplift in reach for ARP beyond nontargeted baseline

%: of budget allocated to audience optimized screens

Case Studies Data and measurement

bareMinerals drives in-store visits with data-driven DOOH and retargeting campaign

Case Studies Data and measurement

Awareness of Eurowings Holidays takes off, thanks to ARP

Image of three friends outside, looking at a phone and smiling with a green wash over and Zenith and Eurowings logos over top

Case Studies Retail

Results pour in for Tiger Beer’s DOOH campaign

Tiger Beer case study

Tap into our marketplace of premium DOOH inventory partners.

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The Resource Desk

Learn more about how you can effectively integrate DOOH in your campaign

Resources Omnichannel

Go audience-first in your digital out-of-home campaigns

In the rain a small billboard shows an umbrella while a commuter walks by without an umbrella.

Resources Our platform

Target specific audiences with digital out-of-home

A pair of hands hold a bright yellow measuring tape in front of three large blue kiosks

Resources Our platform

Elevate your campaigns with digital out-of-home

A hand holds a toolbox that has a static tablet, ATM machine and digital billboard