Login
CHANNELS
Connected TV
With more than 87 million households streaming premium content, Connected TV has reached a tipping point.
What is Connected TV advertising?
Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks.
What is Connected TV advertising?
Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks.
Why advertise on Connected TV?
Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.
Why advertise on Connected TV?
Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.
The advantages of Connected TV on The Trade Desk
Our industry-leading Connected TV solutions aim to help advertisers maximize reach to increasingly digital audiences, wherever they’re watching. And because we don’t compete in content and supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering one of the largest scaled Connected TV inventory marketplaces in the industry.
Discover the future of TV, today
Get the latest insights on Connected TV and find out why more marketers than ever are choosing advertising's most powerful channel.
Discover the future of TV, today
Get the latest insights on Connected TV and find out why more marketers than ever are choosing advertising's most powerful channel.
Explore our regional Connected TV reports:
Our Connected TV partners
Tap into more than 20 premium Connected TV partners. Here are a few.
Let's work together
Get in touch with our sales team to learn more about advertising with Connected TV.
