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CHANNELS

Connected TV

With viewership eclipsing linear TV in the US for the first time, Connected TV has reached a tipping point.

What is Connected TV advertising?

Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content, or during traditional commercial breaks.

What is Connected TV advertising?

Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content, or during traditional commercial breaks.

Why advertise on Connected TV?

Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

Why advertise on Connected TV?

Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

The advantages of advertising on Connected TV

Read our latest “Future of TV Report”

Discover how the events of 2020 accelerated cord-cutting and ushered in a new era for Connected TV advertising.

Read our latest “Future of TV Report”

Discover how the events of 2020 accelerated cord-cutting and ushered in a new era for Connected TV advertising.

What's driving the recent surge in Connected TV?

Watch our CEO Jeff Green explain why the move from linear to Connected TV is accelerating at an unprecedented rate — and why it’s not just a short-term trend.

Complement your linear strategy with Connected TV

Read “The Modern TV Buyer’s Playbook” to discover how you can get more flexibility, precise frequency control, and deeper insights with Connected TV.

Complement your linear strategy with Connected TV

Read “The Modern TV Buyer’s Playbook” to discover how you can get more flexibility, precise frequency control, and deeper insights with Connected TV.

Our Connected TV partners

Tap into more than 19 premium Connected TV partners. Here are a few.