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CHANNELS

Connected TV

With more than 87 million households streaming premium content, Connected TV has reached a tipping point.

What is Connected TV advertising?

Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks.

What is Connected TV advertising?

Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks.

Why advertise on Connected TV?

Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

Why advertise on Connected TV?

Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

The advantages of Connected TV on The Trade Desk

Our industry-leading Connected TV solutions aim to help advertisers maximize reach to increasingly digital audiences, wherever they’re watching. And because we don’t compete in content and supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering one of the largest scaled Connected TV inventory marketplaces in the industry.

Read our latest “Future of TV Report”

Discover the reasons why Connected TV and linear TV continue to move closer together, and more insights from U.S. TV viewers and advertisers.

Discover the reasons why Connected TV and linear TV continue to move closer together, and more insights from U.S. TV viewers and advertisers.

Explore our regional Connected TV reports:

Our Connected TV partners

Tap into more than 20 premium Connected TV partners. Here are a few.


CONTACT

Let's work together

Get in touch with our sales team to learn more about advertising with Connected TV.