Measurement And Optimization

Connect your advertising spend to real-world results

Understand your campaign impact with our marketplace of objective measurement solutions and partnerships.

Measure success on your own terms

Leverage Exposure Data

Export campaign data with the granularity you need and share it across The Trade Desk’s measurement ecosystem via flexible reporting feeds and APIs.
Plug in your existing measurement strategy

Integrate with your preferred measurement frameworks and models, such as media mix modeling and multi-touch attribution, to support your omnichannel efforts.
Stay privacy-conscious without giving up control

Optimize your data within global privacy regulations with privacy-conscious measurement solutions and partnerships.

Onboard your own conversion data

Easily integrate your own first-party conversion data to directly measure the outcomes you care about most.
Tap into leading partnerships

Access retail sales and other data sets to prove your campaign’s impact against your marketing objectives.