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The future of advertising is on the open internet

Learn how you can make a bigger impact where consumers are spending more time with high-quality media.

OPEN INTERNET REPORT NOW AVAILABLE

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Open Internet Report - The Trade Desk

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Advertise where consumers spend most of their time online

As content on the open internet flourishes, thanks to an audio and streaming surge, ad dollars have not migrated to take advantage of the opportunities in this increasingly ad-supported space.

Statistic bar graph showing time spent online against advertiser money spent

Source note: Trade Desk Intelligence and Canvas8, April 2023

Drive brand recall with the right channels

U.S. consumers are being more intentional about where they spend their valuable time, and this intention correlates with better brand recall.

Bar chart displaying data on: Percentage of consumers who say "I can more easily remember the message of ads on this channel"

Source note: Trade Desk Intelligence and Canvas8, April 2023

Create brand trust with premium content

For consumers, context matters. Ads can benefit from a halo effect when they’re run alongside content that’s perceived to be more credible.

Bar chart displaying data on: Percentage of consumers who say "I am more likely to trust a brand that advertises on this media channel"

Source note: Trade Desk Intelligence and Canvas8, April 2023