Taipei – October 19, 2021 – Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced the opening of its Taiwan office. This move comes amid growing demand among marketers in the Taiwan market to drive data-driven, cross channel advertising campaigns with measurable business outcomes.
As part of its commitment to the market, The Trade Desk also announced an exclusive partnership with Invos, one of Taiwan's most popular receipt-scanning applications with over five million app downloads. A common practice in the Taiwan market, consumers scan their purchase receipts on their mobile devices to enter in Taiwan’s receipt lottery. With this accurate purchase data, The Trade Desk can now provide a market-first, online and offline sales attribution solution for advertisers to easily measure how their digital campaigns drive sales. This partnership helps advertisers optimize their ad campaigns more effectively by providing high-quality mobile data.
“Since The Trade Desk entered the Taiwan market in 2016, we have been committed to its long-term development and growth. Today’s announcement reaffirms that commitment,” said Chris Ngan, General Manager of Hong Kong and Taiwan, The Trade Desk. “As marketers look for ways to connect with their consumers across the digital landscape, The Trade Desk is helping modern marketers make better data-driven advertising decisions on the fastest-growing channels, such as mobile and connected TV. Our partnership with Invos represents a major step forward in providing new measurement tools that allow advertisers to connect campaign activities to real business results.”
With more consumers turning to digital channels, marketers need to create media campaigns that reflect today’s digital marketing environment. According to a GlobalWebIndex study reported by eMarketer, over 82 percent of Taiwan consumers are streaming video content in one form or another and digital audio content climbed to 57 percent, an increase of 11 percent from the previous year. What’s more, over 75 percent of consumers in Taiwan have increased their use of mobile payments and one out of every two consumers with a mobile wallet makes a mobile payment every day, according to a survey by global financial payments company Mastercard.
“Our partnership with The Trade Desk is giving marketers the tools they need to reach mobile-first consumers in Taiwan. We’ve seen how the pandemic has shifted more consumers to work and live out their daily lives online, which is critical to understanding how to effectively engage customers no matter where they are,” said Aaron Chen, CEO of Invos. “Together with The Trade Desk’s technology innovation, we’re helping marketers navigate the fast-changing world of digital marketing.”
With its new partnership with Invos, The Trade Desk continues to establish inventory and data partners in the Taiwan market, in addition to existing partnerships with OpView, pixnet, LnData, iCook. These partnerships help both global and local brands access wide range of advertising inventory across the market.
Earlier this year, The Trade Desk launched Solimar, the company’s new media buying platform that enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy. Solimar addresses key concerns for today’s marketers, including easy and secure onboarding of first-party data; the need to connect marketing performance to business growth goals; an increasingly cross channel digital media environment including the fast-growing world of CTV and over-the-top (OTT) video; and a rising focus on digital identity.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.
Invos™ is No.1 daily consumption management service in Taiwan with more than 5.4 million users and accumulated 1.1 billion invoicing-records. Through its real time connection to Taiwan Electronic Invoice Database, Invos provides consumer an integrated view of personal purchase history across 110 thousand online/offline merchants and a variety of payment tools with a fully automatic way. To learn more, download Invos APP or follow us on Facebook.