Introducing: The Current Podcast

Hear how the world's most influential brands are adapting to the new marketing normal.

The Latest
Performance
Future of TV
modern marketing

The Latest

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

Article•4 minute read

What the tech is the scatter market?
Article•4 minute read
So, you’re a direct-to-consumer brand and want to scale your marketing. Now what? 
Article•3 minute read
‘The whole industry needs to level up:’ How marketers can get advertising right in video games
Article•4 minute read
The streaming service you’ve (likely) never heard of that’s producing shows with audiences larger than Game of Thrones
Article•4 minute read

Performance

Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off.

Performance

Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off.

In Human Terms

Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

Future of TV

The Rise of the Tech Savy Shopper

“The lines between on and offline are being erased once and for all.”

Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.

Modern Marketing

The latest press releases and media coverage

Press room

Introducing: The Current Podcast

The Latest

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

What the tech is the scatter market?

So, you’re a direct-to-consumer brand and want to scale your marketing. Now what?

‘The whole industry needs to level up:’ How marketers can get advertising right in video games

The streaming service you’ve (likely) never heard of that’s producing shows with audiences larger than Game of Thrones

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

Back-to-school shopping has changed forever. Find out how Walmart is meeting the moment.

Samsung is the fourth largest advertiser in the world. Here’s why it’s betting on outcome-based marketing with Publicis Media.

Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?

In Human Terms

In Human Terms: Episode 17 Small Business

In Human Terms, Episode 16: User Generated Content

In Human Terms, Episode 15: Unified ID 2.0

In Human Terms, Episode 14: The Decline of Linear TV

The streaming service you’ve (likely) never heard of that’s producing shows with audiences larger than Game of Thrones

Creativity Spotlight: Fuji Xerox gets a rebrand in this spot from down under

NBCUniversal, streaming take gold in Summer Games

Consumers say they prefer ad-supported streaming over paid

Featured Article

The Rise of the Tech Savy Shopper

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

Introducing: The Current podcast

So, you’re a direct-to-consumer brand and want to scale your marketing. Now what?

‘The whole industry needs to level up:’ How marketers can get advertising right in video games

The latest press releases and media coverage

91 Percent of Indians plan to shop as optimism rides high for the upcoming festive season

Four reasons to embrace the open internet during the upcoming festive season

52 Percent of Indonesians interested in new brands during online shopping festivals

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