Introducing: The Current Podcast

Hear how the world's most influential brands are adapting to the new marketing normal.

The Latest
Performance
Future of TV
modern marketing

The Latest

Live sports ‘fandom is flourishing,’ though perhaps it's not where you think

Article•4 minute read

VW, Anheuser-Busch and Colgate-Palmolive predict majority of TV ad spend will move to CTV within three years
Article•4 minute read
The top Halloween brand costumes of 2021
Article•6 minute read
In Human Terms, Episode 18: Data Safety
Video Series•1 minute read
What is Singles’ Day and why are savvy marketers paying attention?
Article•5 minute read

Performance

Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off.

Performance

Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off.

Podcast

Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

Future of TV

CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time

A look into how Linda Lee leads with empathy and data at Campbell Soup Company.

Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.

Modern Marketing

The latest press releases and media coverage

Press room

Introducing: The Current Podcast

The Latest

Live sports ‘fandom is flourishing,’ though perhaps it's not where you think

VW, Anheuser-Busch and Colgate-Palmolive predict majority of TV ad spend will move to CTV within three years

The top Halloween brand costumes of 2021

In Human Terms, Episode 18: Data Safety

What is Singles’ Day and why are savvy marketers paying attention?

Christmas in October? Why retailers are offering holiday deals earlier than ever

Walmart headlines Brandweek Conference – and here’s what advertisers need to know

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

Back-to-school shopping has changed forever. Find out how Walmart is meeting the moment.

Podcast

The Current Podcast: Visible’s Former CMO, Minjae Ormes

The Current Podcast: Los Angeles Times’s Josh Brandau

The Current Podcast: Spotify’s Jay Richman, VP, Head of Global Advertising Business & Platform

Live sports ‘fandom is flourishing,’ though perhaps it's not where you think

Why binge-watching is falling out of fashion

From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys

The streaming service you’ve (likely) never heard of that’s producing shows with audiences larger than Game of Thrones

Featured Article

CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time

What is Singles’ Day and why are savvy marketers paying attention?

From shoppable ads to screens in fridges, here’s what you missed at the DPAA’s digital-out-of-home Video Everywhere Summit

Apple’s latest feature may change OOH advertising — for the better

The new QVC for Gen Z — TikTok brings shopping to the app

The latest press releases and media coverage

The Trade Desk Launches New Advertising Partnership with Xiaomi

The Trade Desk Doubles Down on Taiwan Market to Drive Opportunities for Modern Marketers

New Research Shows 78 Percent of Canadians Are Concerned About How Their Data is Being Collected and Used Online

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