Introducing: The Current Podcast

Hear how the world's most influential brands are adapting to the new marketing normal.

The Latest
Performance
Future of TV
modern marketing

The Latest

Pinning its future on innovation — How Albertsons is rethinking retail

Article•4 minute read

CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time
Article•7 minute read
Embracing cultural differences and priorities – how National Hispanic and Latinx Heritage Month is reshaping brand strategies
Article•4 minute read
The Current Podcast: Clorox’s Doug Milliken, VP of Digital Transformation
Podcast•1 minute read
From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys
Article•4 minute read

Performance

Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off.

Performance

Dive into the latest in data-driven marketing, and learn how top brands are getting granular with their measurement across the entire marketing funnel — online and off.

Podcast

Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

Future of TV

CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time

A look into how Linda Lee leads with empathy and data at Campbell Soup Company.

Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.

Modern Marketing

The latest press releases and media coverage

Press room

Introducing: The Current Podcast

The Latest

Pinning its future on innovation — How Albertsons is rethinking retail

CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time

Embracing cultural differences and priorities – how National Hispanic and Latinx Heritage Month is reshaping brand strategies

The Current Podcast: Clorox’s Doug Milliken, VP of Digital Transformation

From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

Back-to-school shopping has changed forever. Find out how Walmart is meeting the moment.

Samsung is the fourth largest advertiser in the world. Here’s why it’s betting on outcome-based marketing with Publicis Media.

Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?

Podcast

The Current Podcast: Clorox’s Doug Milliken, VP of Digital Transformation

The Current Podcast: Kimberly-Clark’s Zena Arnold, Global Chief Digital & Marketing Officer

Introducing: The Current podcast

From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys

The streaming service you’ve (likely) never heard of that’s producing shows with audiences larger than Game of Thrones

Creativity Spotlight: Fuji Xerox gets a rebrand in this spot from down under

NBCUniversal, streaming take gold in Summer Games

Featured Article

CMO Spotlight: Campbell’s Linda Lee on marketing an iconic brand in real time

Pinning its future on innovation — How Albertsons is rethinking retail

Embracing cultural differences and priorities – how National Hispanic and Latinx Heritage Month is reshaping brand strategies

The Current Podcast: Clorox’s Doug Milliken, VP of Digital Transformation

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

The latest press releases and media coverage

91 Percent of Indians plan to shop as optimism rides high for the upcoming festive season

Four reasons to embrace the open internet during the upcoming festive season

52 Percent of Indonesians interested in new brands during online shopping festivals

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