The Current Podcast is back

Season 3 takes listeners inside the worlds of TV, media, and data-driven marketing from the perspectives of the most influential brands and agencies.

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The Latest
Future of TV
Identity
modern marketing

The Latest

Don’t be a Blockbuster: CEOs share how to future-proof your brand

Article•4 minute read

Your summer guide to must-stream TV
Article•5 minute read
Streaming devices skyrocket in Germany as more viewers tune out of traditional media
Article•3 minute read
Cannes Lions is back, with an eye on the future of the ad industry
Article•3 minute read
Amazon Web Services supports Unified ID 2.0 as the future of identity heads to the clouds
Article•4 minute read

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Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

Future of TV

What the Tech

Identity

With the eventual loss of third-party cookies, brands and agencies are searching for privacy-conscious approaches to addressability that provide long-lasting benefits. The Current examines how many are turning to identity solutions like Unified ID 2.0.

Identity

How political advertisers are preparing for the 2024 presidential campaign without cookies

Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.

Modern Marketing

The latest press releases and media coverage

Press room

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The Current Podcast is back

The Latest

Don’t be a Blockbuster: CEOs share how to future-proof your brand

Your summer guide to must-stream TV

Streaming devices skyrocket in Germany as more viewers tune out of traditional media

Cannes Lions is back, with an eye on the future of the ad industry

Amazon Web Services supports Unified ID 2.0 as the future of identity heads to the clouds

Your summer guide to must-stream TV

Streaming devices skyrocket in Germany as more viewers tune out of traditional media

How brands use CTV as a direct response channel

What the Tech

What the Tech are clean rooms?

What the Tech is CTV?

What the Tech is shopper marketing and retail media?

Cannes Lions is back, with an eye on the future of the ad industry

Amazon Web Services supports Unified ID 2.0 as the future of identity heads to the clouds

Albertsons closes the loop between ad spend and sales

What to expect as Cannes returns in person

Featured Article

How political advertisers are preparing for the 2024 presidential campaign without cookies

Don’t be a Blockbuster: CEOs share how to future-proof your brand

Vox Media on building its own SSP and adopting Unified ID 2.0

Five minutes with: Anna Wolk

Digital out-of-home soars amid the return to the office

The latest press releases and media coverage

Amazon Web Services (AWS) announces integration with Unified ID 2.0

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The Power of the Open Internet with Ian Colley

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