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Dollar General's Chad Fox on why the retailer’s media strategy is scrappy and effective

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Future of TV
Identity
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Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

Future of TV

What the Tech

Identity

With the eventual loss of third-party cookies, brands and agencies are searching for privacy-conscious approaches to addressability that provide long-lasting benefits. The Current examines how many are turning to identity solutions like Unified ID 2.0.

Identity

The Current Podcast is back

Season 3 takes listeners inside the worlds of TV, media, and data-driven marketing from the perspectives of the most influential brands and agencies.

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Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.

Modern Marketing

The latest press releases and media coverage

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Featured Article

CMO Spotlight

The Latest

Heads are turned: How Love Island USA’s coupling of scheduled romance with e-commerce heats up Peacock

Why higher-income households are diving into ad-supported streaming

The Current Podcast: IAB's David Cohen

‘Anchors of stability’: Three reasons why brands should maintain advertising during a recession

CMO Spotlight: Dollar General’s Chad Fox on why the retailer’s media strategy is scrappy and effective

Heads are turned: How Love Island USA’s coupling of scheduled romance with e-commerce heats up Peacock

Why higher-income households are diving into ad-supported streaming

Advertisers can score big during this year’s FIFA World Cup

What the Tech

What the Tech are clean rooms?

What the Tech is CTV?

What the Tech is shopper marketing and retail media?

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How the EU’s new digital regulations could shake up Big Tech

Why Disney sees the future of advertising as automated and addressable

The Current Podcast is back

CMO Spotlight: Dollar General’s Chad Fox on why the retailer’s media strategy is scrappy and effective

How Gojek went from motorcycle delivery service to business juggernaut in Southeast Asia

Nielsen’s new report predicts seismic changes in media budgets

Don’t be a Blockbuster: CEOs share how to future-proof your brand

The latest press releases and media coverage

Solimar named a 2022 Sales and Marketing Technology Awards Winner

Disney Advertising Transformation Accelerates Through Expanded Deal with The Trade Desk

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