Variety
Bill Lawrence, showrunner of “Scrubs,” “Ted Lasso,” and “Shrinking,” joined Rob Caruso, SVP of Consumer Products for The Trade Desk’s Ventura TV OS, onstage at Advertising Week New York to discuss how streaming has transformed the way shows get made and found. Caruso pointed to the TV operating system as the front door to content discovery and a critical link in how advertisers reach audiences, arguing that the best personalization, like the best advertising, goes unnoticed because it simply feels relevant.