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Discover the future of TV, today

The rise of streaming has redefined advertising’s most powerful channel. Find out why more marketers than ever are choosing Connected TV (CTV) to control how often people see their ads, reach new audiences on top-tier programming, and make every ad dollar work harder.

Frequency Control

Control exactly how often people see your ads

As viewers spend more time watching streaming TV, it's more important than ever to have control over who sees your ads and how often.

Minimize waste, maximize reach

By using our platform to manage all your Connected TV buys in one place, you can be sure you’re not overspending to reach the same audiences, or annoying viewers with your ads.

*Source: The Trade Desk and YouGov, May 2022.
Note: N=4,059, aged 18 and up in U.S.; fielded May 20, 2022 through May 24, 2022.

**Source: The Trade Desk platform, June 2022
Incremental Reach

Streamers outnumber cable subscribers among 18- to 34-year-olds

Younger demographics have long preferred streaming to cable, but now older generations are making the switch too. Click the genres below to see where viewers are watching by age group.

Data-Driven Targeting

Unlock the full potential of your TV data

Easily harness data — whether it’s your own first-party data or data from linear TV partners — to target audiences more precisely, optimize performance, and measure it in real time.

Advertisers are planning their upfront buys around data

Source: Advertiser Perceptions, “TV Advertising Study Q1 2022,” commissioned by The Trade Desk.

“You’re going to see challenger brands that are embracing data-driven advertising begin to take market share away from traditional powerhouses.”

TOM EDWARDS
Former Chief Marketing Officer
tripleclix

Source: The Trade Desk, The Future of TV Report, Jan 2021
The Upfronts

Connected TV is reshaping the upfronts

With Americans continuing to cut the cord in record numbers, advertisers are shifting their TV budgets to reflect where their audiences are watching. And innovative brands are paving the way for how it’s done.

Learn more about Connected TV


Get started with Connected TV on The Trade Desk today

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