Channels

CTV and OTT advertising

Reach more than 185 million households streaming premium content around the world.

What is Connected TV advertising?

Connected TV (CTV) refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.

A man watching a soccer match on a streaming platform while lying on a bed, with digital interface elements showing live match options and video content.

Why advertise on Connected TV?

CTV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.

A Venn diagram-style graphic featuring diverse individuals, representing connectivity and collaboration, with a Wi-Fi symbol indicating digital or online interaction.

The advantages of using our platform

Our industry-leading CTV and OTT advertising solutions help you maximize reach to increasingly digital audiences wherever they’re watching. And because we don’t compete in content or supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering you access to one of the largest scaled marketplaces of premium CTV inventory in the industry.

Data-driven targeting

Go beyond demographics and leverage first- and third-party data to reach your most valuable audiences on every screen.

Incremental reach

Use linear TV data to extend reach to households that have not yet seen your ad on linear television, with the goal of maximizing audience penetration and your budget. (Currently available in specific markets only. Contact us to learn more.)

Premium inventory

Run your ads on high-quality content from major networks and streaming platforms around the world, including live sports and high-profile events.

More precise frequency

Control frequency across networks, channels, and devices to achieve more efficient reach — and a more positive experience for viewers.

Smarter optimizations

Use Koa™, our AI, to help extend your incremental reach beyond linear by prioritizing spend toward light TV viewers and cord-cutters.

Unified measurement

Measure the impact of your ads across networks and publishers, tracking both digital and traditional metrics, from gross rating points to reach and frequency, and even sales.

Integrate CTV into your omnichannel strategy

Connect your CTV and OTT campaigns to your other channels — like audio and display — to unify the consumer journey and push viewers down the funnel.

The big opportunity in ad-supported CTV

Despite the overwhelming growth of streaming, nearly a quarter of Americans said they reevaluate their streaming services monthly. Enter ad-supported CTV, a win-win-win for advertisers, publishers, and consumers alike.