The First-Party Data Playbook

Everything you need to know about building and activating your first-party data strategy

Are you prepared to supercharge your first-party strategy?

With the end of third-party cookies on the horizon, brands have an opportunity to improve the way they do marketing by investing in one of their most valuable assets: their own data. With the right plan marketers will emerge with a clearer and more accurate view of their customers than ever before. There are many benefits to implement and activate your first-party data, but it can be tricky to get started. Below, we give you the low-down on how to kick start and build your own first-party data program to help your brand thrive in a post-cookie world and beyond.

Unlock the full potential of your first-party data

Find out how you can replace the aging technology with a more powerful first-party data strategy.


Your First-Party Data journey starts here.


Third-party cookies deprecation and what it means for marketers

Learn how the end of third-party cookies will impact your marketing and discover options on how to boost your marketing without cookies.


Getting to know your first-party data

Discover the key benefits of owning first-party data, and take our self-assessment to help determine the next steps for your organisation.


Your first-party data strategy roadmap

From defining your objectives to acquiring and activating your first-party data, this roadmap will help you build, grow, and improve your strategy.

Let's chat

The Trade Desk helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. See how we can take your digital advertising approach to the next level.

James Bayes

General Manager, Australia & New Zealand

Joanna Georges

Data Partnerships Director, Australia & New Zealand

Stephanie Famolaro

Senior Director, Business Development, Australia & New Zealand

Contact: [email protected]