The First-Party Data Playbook
Everything you need to know about building and activating your first-party data strategy
Are you prepared to supercharge your first-party strategy?
With the end of third-party cookies on the horizon, brands have an opportunity to improve the way they do marketing by investing in one of their most valuable assets: their own data. With the right plan marketers will emerge with a clearer and more accurate view of their customers than ever before. There are many benefits to implement and activate your first-party data, but it can be tricky to get started. Below, we give you the low-down on how to kick start and build your own first-party data program to help your brand thrive in a post-cookie world and beyond.
Unlock the full potential of your first-party data
Find out how you can replace the aging technology with a more powerful first-party data strategy.
Your First-Party Data journey starts here.
FACTSHEET
Third-party cookies deprecation and what it means for marketers
Learn how the end of third-party cookies will impact your marketing and discover options on how to boost your marketing without cookies.
FIRST-PARTY DATA GUIDE AND SELF-ASSESSMENT
Getting to know your first-party data
Discover the key benefits of owning first-party data, and take our self-assessment to help determine the next steps for your organisation.
FIRST-PARTY ROADMAP
Your first-party data strategy roadmap
From defining your objectives to acquiring and activating your first-party data, this roadmap will help you build, grow, and improve your strategy.
Let's chat
The Trade Desk helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. See how we can take your digital advertising approach to the next level.
James Bayes
General Manager, Australia & New Zealand
Joanna Georges
Data Partnerships Director, Australia & New Zealand
Stephanie Famolaro
Senior Director, Business Development, Australia & New Zealand
Contact: [email protected]