India’s leading brands are moving from traditional channels to programmatic. Find out why.
Here’s how AI can power your digital marketing strategy.
Why modern programmatic matters for your brand
Today, advertising in India has shifted. Top marketers and industry leaders have stepped out of their comfort zones, and upgraded their strategy – from media-based to audience-based buying. Placing audiences at the heart of their ad campaigns, for greater brand impact and real-world results across the open internet. Discover how you can take your brand further with AI today.
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Stay ahead of your audience strategy with a modern approach
From media consumption, to preferences and habits, no two consumers are the same, and each of them deserves a brand experience that’s as unique as they are.
Marketing leaders across India have noticed this and made the switch – replacing manual guesswork and media-led buying for personalisation with an audience-led approach. Shaping campaigns that resonate with individuals, not just crowds.
The evolution of programmatic advertising
“Access to comprehensive data sources allows us to effectively engage with our audience through compelling messages. Audience-led programmatic excels in this regard as it enables collaboration with diverse data partners.”
Om Jha
Director
Media, Data, Marketing Capabilities & Partnerships,
PepsiCo
Your audiences, right at the heart of your strategy
Modern programmatic is here to get your audience tuned in with real-time insights, for better campaign efficiency and ROI. Take a closer look at why a data-driven audience-based strategy is unique for your brand:
Power your campaigns on modern programmatic with us
Looking to power your marketing goals with an audience-led buying strategy? We’re here to take your campaigns further.
As the world’s largest independent media-buying platform, our AI-driven data insights can help you to make more informed decisions on which ad to buy, at what time, in what channel, to deliver your brand story to the right audience across the open internet.
Explore the world of programmatic
Discover more to India’s evolving digital advertising landscape and the world of programmatic with our latest reports and articles here.
