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The Trade Desk Logo
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Our Story

Built in Ventura. Designed to change an industry.

We set out to reshape digital advertising. And we’re just getting started.

In 2009, our founders saw a better way to approach digital media.

Advertising — the currency that makes most digital media possible — wasn’t working. Marketers didn’t have access to the data they needed to plan, forecast, and place media effectively. Content creators and publishers had a hard time monetizing their platforms.

So our founders set out to create something different — an independent media-buying platform focused solely on the buy side. One that puts the success of our clients first, empowering advertisers with data, transparency, and precision to reach the right audience anywhere. And in turn, helps power the content that fuels the free and open internet.

In 2009, our founders saw a better way to approach digital media.

Advertising — the currency that makes most digital media possible — wasn’t working. Marketers didn’t have access to the data they needed to plan, forecast, and place media effectively. Content creators and publishers had a hard time monetizing their platforms.

So our founders set out to create something different — an independent media-buying platform focused solely on the buy side. One that puts the success of our clients first, empowering advertisers with data, transparency, and precision to reach the right audience anywhere. And in turn, helps power the content that fuels the free and open internet.

Our Vision

We’re transforming media for the benefit of humankind

Changing how media is bought and sold — in a way that benefits everyone — starts with our values.

Leadership

Meet the team

Learn more about the people building the future of advertising.

Industry Initiatives

Solutions that benefit the entire industry

Careers

Be part of our award-winning culture

Join us as we change the way advertising is bought and sold.

Get more info and get in touch

  • Investor relations

    Find up-to-date information and all of our financials.

  • Contact us

    See how we can take your digital advertising approach to the next level.